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Eurovision Online Media Summit

The first-ever plenary event (Day 1) and Online Media Summit (Day 2) aimed at online managers, heads of digital and storytelling innovation labs, senior digital editors and producers, digital media strategists and anyone leading teams whose work covers digital storytelling, social media, media transformation or creating a digital-first culture.

Day 1 - Media Online Plenary Meeting (October 21)

The first Eurovision Media Online Plenary Meeting will include the elections of the Media Online Steering Committee and look at the vision and mission of the Eurovision Media Department. It will also be a chance for delegates to discuss key EBU projects in the area of online media, as well as progress reports about the transformative and collaborative projects currently being undertaken. The Plenary Session will be followed by a networking event.

Please write to Mike Mullane (mullane@ebu.ch) if you would like to stand in elections for the Online Steering Committee, or would like more information about its remit and areas of activity.

Download the final version of the Plenary Meeting agenda (.PDF)

Day 2 - Online Media Summit: A day for inspiration and sharing ideas (October 22)

The Online Media Summit will showcase prominent speakers, case studies and lively discussions illustrating how some companies are innovating online and across platforms. There will be a small fee to attend this event, which will include:

1. Keynote speakers
2. Case studies
3. Strategy session: Adopting more agile ways of working and dismantling silos to create better content
4. Meet the heads of PSM Digital Storytelling Labs
5. Apps: serving audiences on mobile
6. Interactivity and social media
7. Digital, data-driven and transmedia storytelling

Download the final version of the Summit agenda (.PDF)

Final list of participants

Download the list of 2015 Plenary & Summit participants (.PDF)



Media Online Plenary Meeting (21 Oct)
Free of charge
Online Media Summit (22 Oct)
Early bird registration has been extended for EBU Members until Monday 5th October!

EUR 99.00 (Early-bird rate until 5th October 2015)
EUR 149.00 (As of 5th October)

Cancellation policy
Cancellations should be adressed to rossignol@ebu.ch. No fee will be charged.



Our colleagues at RTE have compiled a list of recommended hotels offering special rates for our delegates. Please note that reservations are to be made directly with the hotel of your choice.
Download the accommodation and travel information document (.PDF).



National Digital Research Centre, Digital Exchange Building, Crane St, Dublin 8, Ireland




  • DAY 1 - Media Online Plenary Meeting (21 October)
  • 1 - Welcome and Presentation of Online Steering Committee - Mùirne Laffan, Managing-Director, RTÉ DigitalMembers Only
  • 2 - The EBU Media Department - Jean Philip De Tender, Media Director, EBUMembers Only
  • 3 - EUROVISION Media Online activities (1/2) - Mike Mullane, Head of Media Online, EBU
  • EUROVISION Media Online activities (2/2) - Mike Mullane, Head of Media Online, EBU
  • 4 - EUROVISION Media Online: Experts groups and projects - Madiana Asseraf, Senior Online Project Manager, EBU
  • SkillsXchange: Overview & launch - Madiana Asseraf, Senior Online Project Manager, EBU
  • 5 - EBU Big Data Initiative - Mike Mullane, Head of Media Online, EBU
  • Towards a EBU Big Data initiative - Guillaume Klossa, Director of Public Affairs, EBUMembers Only
  • -----------------------------------------------------------------------------------------------------------------------------------------------------
  • DAY 2 - Online Media Summit (22 october)
  • 1 - Keynote: Two Ways to Be Trusted as a Producer of News - Jay Rosen, Professor of Journalism, New York UniversityMembers Only
  • 2 - Keynote: In the Digital Era, Consumers are in Control and Innovation Brings Growth - Andy Thoms, Director, Google EMEAMembers Only
  • 3 - From Digital Thinking to Doing:
  • Storyland - Jane Gogan, Commissioning Editor, RTÉMembers Only
  • The Bigger Picture - Wilfried Runde, Head of Innovation Projects, DWMembers Only
  • 4 - Digital Innovation:
  • Introducing the Google News Lab - Matt Cooke, Manager, Google News LabsMembers Only
  • RTVE Lab - Miriam Hernanz, Head of RTVE LabMembers Only
  • Pioneering for tomorrow’s VRT - Ezra Eeman, Head of VRT Start-upMembers Only
  • 5 - Transmedia & Immersive Storytelling:
  • In Limbo - Emilie Arlet, Interactive Producer, Providences & FreelanceMembers Only
  • The Last Hours of Laura K - Kate Rowland, Executive Producer and Founder of BBC WritersroomMembers Only
  • Webcreation at RTBF - Lucie Rezsöhazy, Project Manager, RTBF InteractiveMembers Only
  • Webcreation at RTBF: Video - Available on eurovisionshowcase.com
  • Next Stop Home - Ane Skak, Editor, DRMembers Only
  • Next Stop Home: Video - Available on eurovisionshowcase.com
  • 6 - The Value of Social Strategies
  • Analysing and Understanding Audiences - Rasmus Thaarup, Social Media Researcher, DRMembers Only
  • Public Service - Christian Gillinger, Head of Social Media, SRMembers Only
  • 7 - News & Sport
  • How to Build a News App - Mika Rahkonen, Head of Development, YLE News & Current AffairsMembers Only
  • Made on Mobile for Mobile - Declan McBennett, Editor, RTÉMembers Only
  • BBC Trending - Mukul Devichand, Editor, BBCMembers Only
  • The Sunday Game - Brendan Cole, Journalist and Multimedia Editor, RTÉMembers Only