CONFERENCEDepartment / Unit Digital Media

Social Media Trends Summit 2016

The Eurovision Social Media Trends Summit (#EBUsocial) is the annual event to explore strategies and to exchange knowledge and best practice in the field of social media for public service media with the wider EBU Membership.

After the huge success of the first ever Trends Summit in 2015, registration for the Eurovision Social Media Trends Summit 2016 is now open!

This year's event will take place in Oslo, Norway (9-10 March) at the kind invitation of EBU's Norwegian Member NRK. The event is open all EBU Members.

Topics for discussion will include:

  • Social media case studies from public service broadcasters
  • Emerging tools and messaging apps (Snapchat, Instagram, WhatsApp): tips and opportunities
  • Repurposing content for social-transmedia
  • Legal aspects of social media
  • Big social brands: friends or enemies?
  • Guidelines: "think before you tweet" vs freedom of expression
  • KPIs: what are your traffic objectives?
  •  Better listening for better engaging
  • Social media & sports: the perfect marriage
  • Gadget workshop: mobile apps to create content for social

Join us for:

  • Best practices & inspiration from other colleagues in Public Service Broadcasters
  • Tips and tools for your daily work
  • Creativity and content strategies: get practical advice on how to improves skills on creative storytelling
  • Interactivity: send questions and challenges to our experts and speakers
  • Networking opportunities
     

Download the 2016 SMTS final programme (.pdf)

About the previous edition

Last year, over 115 Member delegates - more than double the anticipated numbers - attended the first ever Eurovision Social Media Trends Summit. The event was hosted by the London School of Economics.

With speakers from Twitter, Instagram, HootSuite and some of the EBU's most socially active broadcasteres, the conference focused on the opportunities that social media offer public broadcasters to better serve their audiences.
 

 

Eurovision Social Media Trends Summit 2015

Presentations

 DAY 1: 9 MARCH
 WHAT CONSTITUTES PUBLIC SERVICE IN THE AGE OF SOCIAL MEDIA?:
 360° SOCIAL MEDIA STRATEGY FOR A PROGRAMME:
 BIG SOCIAL BRANDS, FRIENDS OR ENEMIES?:
 MOBILE JOURNALISM GADGETS:
 ------------------------
 DAY 2: 10 MARCH
 KEYNOTE:
 SOCIAL MEDIA AND SPORT > ENGAGING LIVE TO BUILD LONG-TERM RELATIONSHIPS WITH YOUR AUDIENCE:
 KEYNOTE:
 ENGAGING WITH NEW AND YOUNGER AUDIENCES THROUGH SOCIAL MEDIA:
 Malin Lundgren (Editor) and Malin Andersson (Reporter), SVT - (Special password requested to access this presentation: please ask rossignol@ebu.ch)
 GETTING THE RIGHT TONE TO INCREASE YOUR TRAFFIC REFERRALS:
 DARE TO EXPERIMENT:
 (BIG) SOCIAL DATA AND WHAT YOU CAN DO WITH IT:
 Ed Abis, VP EMEA, Never.no  members only

Details

Location: Oslo, Norway

Date: 09 - 10 Mar 2016

Members only

Venue

NRK Heaquarters
Bjørnstjerne Bjørnsons plass 1
Oslo, Norway

Participation fees

Early bird fee (until 15 February) EUR 149.00
Full price (after 15 February): EUR 189.00

Registration fees include:
Access to all sessions of the Eurovision Social Media Trends Summit
Lunch (x2) and coffee breaks at the venue
Social event in the evening of 9 March

Download

2016 SMTS Final Programme (.PDF)

Accommodation

The Thon Gyldenløve Hotel is now fully booked but please contact us directly if you need an accommodation.  

 

Partners

Norway_NRK.jpg

Contact details

Madiana Asseraf
Senior Media Development Manager
Amélie Rossignol-Farjon
Brand Manager