The Voice of Public Service Media

EBU Communications and Rai are glad to host this year’s first 'Voice of Public Service Media' meeting.

The meeting will take place at Rai’s headquarters in Rome on 30 and 31 March 2017.

The programme features a number of interesting presentations on relevant communications topics from our host Rai as well as Members across Europe and external speakers.

The agenda includes:

  • An insight into Rai's most creative campaigns and digital strategies
  • An update on the PSM marketing campaign
  • A showcase session with many interesting case studies from Members
  • A visit of our Eurovision Rome Offices
  • An introduction to the UN's World Food Programme impactful communication campaigns
  • Last but not least, a private visit of the Vatican followed by a networking dinner!

Our thanks go to Marco Zela, Paola Stramazzi and Nicola Caligiore at Rai for their invaluable support in the organization of this event.



Day 1

 World TV Day (RAI) - A. Brochot
 Map World TV Day - A. Brochot  Members Only
 TV 2 | All That We Share - A. Brochot
 Update on PSM Marketing Campaign , - Joseph Hoban (RTÉ), Chair of the EBU Communications Directors Group  Members Only
 The rebranding of Rai - Roberto Bagatti, Chief of Brand and Creative, Rai  Members Only

Day 2

 Rai in Digital Transformation - Antonella Di Lazzaro, Chief Social Media and Digital Marketing, Rai  Members Only
 Analysis of media coverage, The key to appropriate positioning of PSM - Sabrina Povšič Štimec , Head of Public Relations , RTVSLO , Slovenia  Members Only
 RTVS Showreel and PROMAX. - RTVS Slovakia  Members Only
 RTVS Spravy 2007 - 2016 - RTVS Slovakia  Members Only
 How Sveriges Radio communicates its public value and contribution to society - Johan Ljungström, Brand Manager, Sveriges Radio  Members Only
 Media Intelligence Service  Members Only


Location: Rome / Italy


Register by: 25 Mar 2017


Invitation Only


Rai’s headquarters in Rome (Map)

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Contact detail

Michelle Roverelli
Head of Communications, Marketing and Events