WORKSHOPDepartment / Unit Digital Media Media

Digital Transformation Initiative workshop at RTÉ

The Digital Transformation Initiative will be visiting our Irish Member RTÉ for a workshop this September. We will focus on RTÉ’s transformation programme called, ‘One RTÉ’, and learn about the design process, structure, and implementation of this far-reaching and ambitious change project. The issues, insights and challenges raised by RTÉ’s experiences will serve as a basis for a practical workshop on day two. 

This workshop is for executives and experts in strategy, transformation, change management, future ways of working, and any media professionals working to break down the silos and influence the practices of tomorrow. This is a small-scale workshop, and is very much in the spirit of open, honest sharing and knowledge exchange. 

 We are very grateful to RTÉ for hosting this event, which will include a campus tour. 

 If you are interested in attending this event, please contact the DTI project Manager, Sasha Scott, directly:

 About our initiative

The Digital Transformation Initiative was established help Members understand the challenges and opportunities of the information age, and support them through their own change processes.

Digital technology has fundamentally altered the expectations, interactions, and consumption patterns of our audiences. As a result, Public Service Media (PSM) must engage in fundamental transformation if they are to remain relevant in this increasingly competitive and constantly changing environment.

We know that every Member faces different issues, which is why the DTI draws together expertise from across the EBU to address these from a multidisciplinary perspective. We provide expertise, knowledge exchange, and tailored support services. 


Location: Dublin, Ireland

Date: 26 - 27 Sep 2018

Members only


Nutley Lane
Donnybrook, Dublin


Ireland - RTE.jpg

Contact details

Dr. Sasha Scott
Digital Transformation Initiative Research and Project Lead
+41 22 717 20 15