ASSEMBLYDepartment / Unit Academy Media

1st Joint Academy and HR Assembly: Going Mobile

This year, our Academy and Human Resources assemblies will be combined into one event. This is an exciting opportunity to leverage our expertise in both Human Resources (HR) and Learning and Development (L&D) so that you get the most time and cost-efficient experience from the EBU. As usual we will be exploring challenges that public service media organisations face in acquiring talent and developing skills, with a special focus this year on going mobile.

We invite senior executives from EBU Members' HR and L&D departments to join us for our annual assembly. Delegates will have the opportunity to network and exchange best practice, tools, solutions and new ideas. A detailed agenda will be available soon.

Going mobile

The 2018 EBU Academy and HR Assembly, moderated by Jan Wifstrand, will explore how deeply the mobile shift has permeated society - how it affects what content we produce and the way we work. 

Going mobile has a lot of implications for HR and L&D. It presents great opportunities for attracting young and digitally savvy candidates, for assessing the level of digital skills of staff, and for supporting the workforce with mobile applications which allows more flexible work arrangements. It also entails helping staff disconnect from the job in a 24-hour connected world while using data collected through applications for predictive analytics.

Programme Overview

Day 1 - Thursday 11 Oct

Common Sessions

9:00 to 10:00 - Welcome and Keynote

How the mobile shift is changing the world by Alessandro Biscaccianti, Ecole des Ponts Paris Tech.

17:15 to 17:45 - EBU Academy Programmes

Three things you need to know for 2019

19:00 to 22:00 - Dinner

Academy Sessions

10:00 to 11:15 - Academy 1: Mobile User Experiences and Industry Development

  • Mobiles and Games - Why games have become mobile, consumer and market intelligence and how to produce and distribute mobile content
  • Classical Music with a Digital Twist - Use of music apps, tablets and smartphones to make music
  • Rai's Mobile Strategy - Rai mobile app and Rai Play

11:45 to 12:45 - Academy 2: Hands on with Mobile

  • Building Instagram stories
  • Creating content for mobile audiences
  • Mobile journalism
  • Shooting an interview with a mobile phone

14:30 to 17:15 - Academy 3: An Afternoon of Learning (participants can join 2 workshops)

  • Mobile stories
  • Social videos
  • Fake news
  • Go live with your mobile
  • How mobile training is changing the way we learn, and how we develop different types of training content
  • The future of news: AI, visual data journalism, interactive stories

Human Resources Sessions

10:00 to 10:45 - HR 1: How to Assess Skills

11:00 to 11:50 - HR 2: Change Management in the Digital World and Attracting Talent

  • Attracting young and digitally savvy candidates
  • Millenials and the new way of working

11:50 to 12:45 - HR 3: Mindfulness and Other Ways to Disconnect

14:30 to 15:00 - HR 4: Mobile Applications and Flexible Working Schemes

  • Working from home and the flexibility of going mobile
  • Absence management

15:00 to 15:30 - HR 5: How Mobile Application Change the Way We Learn and Assessing the Outcomes of Learning

16:15 to 17:15 - HR 6: Data Analysis and Management

  • Going mobile with data and the cloud
  • GDPR and predictive analysis

Day 2 - Friday 12 Oct

9:15 to 11:00 - Mobility, Agility and New Work Environments

  • Keynote by Emmanuelle Léon
  • "Work is something I do, not a place I go" by Clark Elliott
  • Mobility and activity-based work environments from VRT and RTS Campus projects

11:30 to 12:45 - Final Session: Kary Bheemaiah (U Change) on Change Management

11:30 to 12:45 - HR Steering Committee elections

12:45 to 14:00 - Closing remarks and lunch

17:00 to 19:00 or 19:00 to 21:00 (final schedule will be communicated in due time) - Optional visit in English of the Vatican Museum, seats are limited to 40 people (first come, first served)


Location: Rome, Italy

Date: 11 - 12 Oct 2018

Register by: 04 Oct 2018


Working Languages: English


You can book your room using this form by 31 July 2018 at the latest. (After this date, pre-booked rooms will be released). First come, first served. Please note that October is peak tourist season in Rome, therefore, any additional night before or after the event will be charged at the best possible rate. The rate for October 10 and 11 cannot be guaranteed by the hotel for any such additional night.
All participants are responsible for their own accommodation. Please contact the hotel of your choice directly if NH VILLA CARPEGNA is full.


Tel +39 06 393731


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Contact details

Frederic Frantz
Business Training Manager
+41 22 717 21 48

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