ASSEMBLYDepartment / Unit Academy Media

1st Joint Academy and HR Assembly: Going Mobile

This year, our Academy and Human Resources assemblies will be combined into one event. This is an exciting opportunity to leverage our expertise in both Human Resources (HR) and Learning and Development (L&D) so that you get the most time and cost-efficient experience from the EBU. As usual we will be exploring challenges that public service media organisations face in acquiring talent and developing skills, with a special focus this year on going mobile.

We invite senior executives from EBU Members' HR and L&D departments to join us for our annual assembly. Delegates will have the opportunity to network and exchange best practice, tools, solutions and new ideas. A detailed agenda will be available soon.

Going mobile

The 2018 EBU Academy and HR Assembly, moderated by Jan Wifstrand, will explore how deeply the mobile shift has permeated society - how it affects what content we produce and the way we work. 

Going mobile has a lot of implications for HR and L&D. It presents great opportunities for attracting young and digitally savvy candidates, for assessing the level of digital skills of staff, and for supporting the workforce with mobile applications which allows more flexible work arrangements. It also entails helping staff disconnect from the job in a 24-hour connected world while using data collected through applications for predictive analytics.

Programme Overview

Day 1 - Thursday 11 Oct

Common Sessions

9:00 to 9:15 - Welcome by RAI & introduction

9:15 - 10:00 - Kyenote by Alessandro Biscaccianti, Ecole des Ponts Paris Tech.: "How mobile is changing the world"

19:00 to 22:00 - Dinner

Academy Sessions

10:00 to 11:15 - SESSION 1: Mobile for real, user experiences & industry development

  • Mobiles and games - Why games have become mobile, consumer and market intelligence
  • Classical music with a digital twist - Use of music apps, tablets and smartphones to make music
  • Rai's mobile strategy - Rai mobile app and Rai Play

11:45 to 12:45 - SESSION 2: Mobile in action

  • Building Instagram stories
  • Creating content for mobile audiences
  • Mobile journalism
  • Shooting an interview with a mobile phone

14:30 to 17:15 - SESSION 3: The learning afternoon (participants can join 2 workshops)

  • Mobile stories
  • Social videos
  • Fake news
  • Go live with your mobile
  • How mobile training is changing the way we learn, and how we develop different types of training content
  • The future of news: AI, visual data journalism, interactive stories

17:15 to 17:45 - SESSION 4: EBU Academy Programmes

  • 3 things you need to know for 2019

17:45 to 18:00 - SESSION 5: Election of the Committee Members

Human Resources Sessions

10:00 to 11:15 - Change management in the digital world & talent attraction

  • How to attract young and digitally savvy candidates
  • Millenials and new ways of working or the way we will work in 2025 and beyond

11:45 to 12:45 - How to assess skills

14:30 to 15:45 - Mindfulness and other ways to disconnect

16:00 to 16:30 - Mobile applications & flexible working schemes: absence management

  • Working from home and other flexibility allowed by going mobile

16:30 to 17:15 - Data analysis & management

  • GDPR and predictive analysis
  • Going mobile and the cloud

17:15 to 17:45 - How mobile applications change the way we learn and assess the outcomes of the learning

Day 2 - Friday 12 Oct

9:00 to 11:00 - Mobility, agility and new work environments

  • Keynote by Emmanuelle Léon, Professor at ESCP Europe
  • "Work is something I do, not a place I go" by Clark Elliott, Architect + Workplace Strategist
  • Mobility and activity-based work environments from VRT and RTS Campus projects

11:30 to 12:30 - Final Session: Keynote on change management by Kary Bheemaiah, Director of Research at U Change 

12:30 to 12:45 - Closing

12:45 to 14:00 - Lunch

19:00 to 21:00 - Optional visit in English of the Vatican Museum, seats are limited to 40 people (first come, first served)


Location: Rome, Italy

Date: 11 - 12 Oct 2018

Register by: 04 Oct 2018


Working Languages: English


All participants are responsible for their own accommodation.


Tel +39 06 393731


Italy - RAI.jpg

Contact details

Frederic Frantz
Business Training Manager
+41 22 717 21 48

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