Youth Content: What works?
Head of Corporate Development and Strategic Initiatives
+41 22 717 2230
We all know that reaching young adults can be a challenge. But there have been some success stories within public service media.
As part of the Young Audiences Initiative, a new series of short virtual meetings has been designed to help our Members identify successful strategies and cases, and share their experiences on content targeted at the 15-25 age group.
These meetings are for programme makers, commissionners, editors and marketers working on youth content.
During these meetings we will:
- Initiate new connections among PSM colleagues making an impact with young adults from all over Europe
- Present some research on how the lockdown impacted young adults' media consumption habits
- Exchange information about cases and experiences that work well with young adults and which might inspire your daily activities
- Exchange information on what's in the pipeline for engaging with young adults, both for inspiration and so we can identify potential synergies and opportunities to collaborate