Youth Content: What works?

We all know that reaching young adults can be a challenge. But there have been some success stories within public service media.

As part of the Young Audiences Intitiative, a new series of short virtual meetings has been designed to help our Members identify successful strategies and cases, and share their experiences on content targeted at the 15-25 age group.

These meetings are for programme makers, commissionners, editors and marketers working on youth content.

During these meetings we will: 

  • Initiate new connections among PSM colleagues making an impact with young adults from all over Europe
  • Present some research on how the lockdown impacted young adults' media consumption habits
  • Exchange information about cases and experiences that work well with young adults and which might inspire your daily activities
  • Exchange information on what's in the pipeline for engaging with young adults, both for inspiration and so we can identify potential synergies and opportunities to collaborate

Details

Date: 

Register by: 24 Sep 2020

Virtual meeting

Invitation only

Contact detail

Madiana Asseraf-Jacob
Head of Media Strategy & Development
+41 22 717 2230
asseraf@ebu.ch
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