Youth Content: What works?

We all know that reaching young adults can be a challenge. But there have been some success stories within public service media.

As part of the Young Audiences Initiative, a new series of short virtual meetings has been designed to help our Members identify successful strategies and cases, and share their experiences on content targeted at the 15-25 age group.

These meetings are for programme makers, commissionners, editors and marketers working on youth content.

During these meetings we will: 

• Initiate new connections among PSM colleagues making an impact with young adults from all over Europe
• Present some research on how the lockdown impacted young adults' media consumption habits
• Exchange information about cases and experiences that work well with young adults and which might inspire your daily activities
• Exchange information on what's in the pipeline for engaging with young adults, both for inspiration and so we can identify potential synergies and opportunities to collaborate