We all know that reaching young adults can be a challenge. But there have been some success stories within public service media.
As part of the Young Audiences Initiative, a new series of short virtual meetings has been designed to help our Members identify successful strategies and cases, and share their experiences on content targeted at the 15-25 age group.
These meetings are for programme makers, commissionners, editors and marketers working on youth content.
During these meetings we will: