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Scenario Planning for Public Service Media

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European public service media (PSM) organizations must navigate a number of major strategic choices over the next decade as they adapt to a rapidly changing media and technology landscape.

Join us as Peter Archer and Mike Smith from the BBC’s Corporate Strategy team give an overview of the Scenario Planning techniques that the BBC has used to guide long-term strategic decision-making in the face of massive uncertainty in the external environment.

This event is Members and Associates only.

Want to know more about PSM, audiences or market insights? Check out other upcoming MIS events or visit our publications library.


Peter Archer

Programme Director, Generative AI, BBC (United Kingdom)

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Mike Smith

Head of Corporate Strategy, BBC (United Kingdom)

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  • Scenario Planning for PSM presentation Members Only