Eyes are on TikTok, literally. With 1.9 billion monthly active users, young audiences are undeniably captivated. On a cultural level, TikTok has created a shift in behaviour from “TikTok made me do it” to discussions on real issues troubling youth today. In a crowded and often-times confusing platform, public broadcasters have made space to shine!
The EBU Digital team are excited to be joined by Justin Kings, EBU Academy Faculty Member and leader of its TikTok and News eMaster Class, to host and moderate the session.
We’ll be learning from the teams behind the accounts from the BBC, France Televisions' Slash, as well as discovering how a Finnish account (YleWatt) targeting Swedish speakers reached great heights.
Questions we’re looking to answer:
Registration is open to all EBU Members. If you have any questions in advance to our guests, send them to zakka@ebu.ch
Date:
Register by: 24 Mar 2022
Online
Members Only