Artificial intelligence for audience development
+41 22 717 20 19
How can we use artificial intelligence to collect data on audience development? This session focuses on DR Koncerthuset activities in this field.
Get a sneak peek on what happens when you unite UX, data-marketing and automation into a ‘Symphony of Effective Personalization’ within the framework of a public service broadcaster. DR Koncerthuset has in recent years created a new data informed approach to the entire online universe cross all channels and platforms to strengthen customer experience and increase value and relevance. Working with AI and machine learning within all customer touchpoints has increased customer engagement and maximized e-conversion rate. Utilizing tech, spiced with the use of data, DR Koncerthuset sets new standards of relevant PR & Marketing, and continues to inspire colleagues both inside and outside of DR and public service media in a time of transition.
Sébastien Noir, Head of Software Engineering Team, EBU
Jane Lee Schneider, Senior Digital Manager, DR Koncerthuset