AIDI-MIS micro-workshop on audience analysis

Hand holding a marker draws one of several arrows pointing at the word AUDIENCE on a whiteboard

Photo by Melanie Deziel on Unsplash

The EBU's AI and Data Initiative and Media Intelligence Service (MIS) are co-organizing a micro-workshop on Audience Analysis, with the aim to explore analytical tools, processes and research that help PSM better know their audiences.

This workshop will include presentations from the EBU, SRF, Yle, and ZDF, which will provide insights into the way that each of these organizations approaches the topic.

AGENDA

Overview of audience data in PSM organizations - Francesca Cimino (Senior Media Analyst) - EBU Media Intelligence Service
Audience data set-up and communication across SRF and a look at the latest dashboard projects - Gosia Becker (Data Collection Engineer) - SRF User Data Platform Team)
Our experience implementing Power BI and why we selected this tool - Terhi Nurmi (Data Scientist) and Ollie Salakari (Data Architect) - Yle Strategy & Audience Insight
Data visualization tools and use cases for delivering insights in ZDF - Alexander Röckl (Head of Analytics) and Charlotte Kiltz (Project Manager) - ZDF Audience Measurement & Data Science
Group discussion

Please contact Lalya Gaye for more information about taking part in this micro-workshop.