The role of paper in your marketing strategy

Are printed materials still relevant in an increasingly digital world? Are season brochures, programme booklets or mailings still essential even for our generally older audiences? And does paper alone convey the prestige of our products? What about posters and adverts in (printed) newspapers? Where and why do we stick to paper – and what is our approach to layout, printing and the distribution of brochures and the like? What is replaceable – and how? What are the challenges and opportunities in developing and using new digital tools – apps, downloads, push messaging, mailouts and more besides? What is your experience within your broadcasting corporation in terms of decision-making authority, budget and technical support for new digital opportunities? We look forward to hearing about your best practices in digital alternatives that have reduced the need for paper media.