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Podcast Group Meeting

Emma Lawson, a digital producer from the ABC’s Innovation Lab team, has been leading the strategy for the ABC's master TikTok channel. She will explain why ABC’s focus for podcast videos has been on bespoke videos and what are the limitations.

ABC & TikTok [PDF]
ABC & TikTok [Video Talk]

Parastoo Saeidi, a digital producer from Swedish Radio, will provide examples and learnings from creating TikTok content for Sweden's biggest podcast P3 Dokumentär, and other shows, which significantly increased its audience.

P3 Dokumentär & TikTok [PDF]
P3 Dokumentär & TikTok [Video Talk]