Join this session and learn more about how the PSM Compass can support Public Service Media (PSM) advocacy. The event is open to all EBU Members.

On the Agenda

The Why, What & How of the PSM Compass 

  • Michelle Roverelli, Director of Member Relations and Communications, EBU, will introduce the PSM Compass and discuss its purpose, content and approach. 

Advocacy Strategies and Trends 

  • Lukasz Bochenek, Deputy CEO of Leidar, will delve into section 2 of the Compass, exploring advocacy trends, tools, and techniques, with examples from other industries. 

Political Landscapes, Groups and Their Dynamics

  • Gilles Marchand, former Director General of SRG SSR and Director Designate of the Media Philanthropy Initiative at the University of Geneva, will give an analysis of today’s political forces, their dynamics and how to effectively communicate the value of PSM with these groups.

PSM Compass Bootcamp 

  • Justin Kings, Head of EBU Academy, will present an overview of the upcoming PSM Compass Bootcamp, which is designed to equip you with hands-on advocacy skills. 

The EBU Research Toolkit 

  • Florence Hartmann, Head of Media Intelligence (MIS), EBU, will showcase the wealth of research available in the Compass Toolkit, offering data-driven insights to power your campaigns.

Why Attend?

  • Equip yourself with the latest advocacy tools and trends. 
  • Leverage the latest industry research and data. 
  • Learn about the PSM Compass Bootcamp where you will gain practical training you can execute on straight away.

Presentations

  • Introduction to the PSM Compass - Michelle Roverelli, Director of Member Relations and CommunicationsMembers Only
  • Advocacy Trends and Techniques - Lukasz Bochenek, Consultant, LeidarMembers Only
  • Political Fronts and Tailored Narrative - Gilles Marchand, Director “Initiative Média-Philanthropie”, University of Geneva, Former SRG DG (2017-2024)Members Only
  • EBU Media Intelligence Service Research - Florence Hartman, Head of Media Intelligence ServiceMembers Only
  • Academy PSM Compass Boot Camp - Justin Kings, Head of Academy, EBUMembers Only