
Sports Assembly
The Sport Assembly gathers sport media executives and leading experts to explore the challenges and opportunities within this fast-changing industry. This event takes place twice a year and offers participants the chance to interact with influential personalities, as well as learn from success stories on sport programming and reaching new audiences.
Contact us
Sports Assembly
Madli UlpHead of Sport Governance
ulp@eurovision.net
+41 22 717 2805
Join us for the 36th EBU Sports Assembly, a premier gathering of sports broadcasting executives from across Europe. This event offers a unique platform for Members to discuss the latest trends, share insights, and collaborate on future projects in the dynamic world of sports media. Engage with industry leaders, explore innovative solutions, and contribute to shaping the future of sports broadcasting. Don't miss this opportunity to connect with peers and enhance your network within the EBU community. The event is hosted by our STVR colleagues in Slovakia, Bratislava.
Travel suggestions
Nearest airports
- Airport Bratislava (BTS-M.R. Stefanika)
- Vienna International airport (VIE-Vienna Intl.) ~40 min drive to Bratislava
Getting from Airport Bratislava to Sheraton Hotel ~ 13 min drive
- Airport taxi cost is around 13 EUR
- Bolt available, cost is between 5-13 EUR
Getting from Vienna International airport to Bratislava
- Taxi: between 70-100 EUR, Bolt available
- Bus: best option via Slovak lines
- Bus goes every 30 min
- Drive duration is 50-55 min, ticket cost between 9-14 EUR
- Bus stop situated directly in front of the airport, jump off at Bratislava Central Bus Station Nivy which is 10 min walk from Sheraton Hotel.
Official accommodation
- Sheraton Bratislava Hotel 5* (same as the event venue)
- EBU negotiated rate: 155 EUR per night for a standard single room
- Book your room here
Alternative accommodation (no negotiated rates)
- ~18 min walk from the event venue
- ~125 EUR per night for a standard single room
- ~16 min walk from the event venue
- ~145 EUR per night for a standard single room
- ~17 min walk from the event venue
- ~140 EUR per night for a standard single room
Agenda
Tuesday 8 April
- Welcome Cocktail at Sheraton Bratislava Hotel 19:00-21:00
Wednesday 9 April
- Closed sessions (Members-only) 09:00-13:00
- Lunch 13:00-15:00
- Open sessions (Open to all) 15:00-17:30
- Wine tour at Zámok Šimák 18:30-20:30
- Dinner at Zámok Šimák 20:30-23:00
Thursday 10 April
- Closed sessions (Members-only) 09:15-11:00
- Keynote session: Sport Market Trends (open to all) 11:30-12:30
- Lunch 12:45-14:00
Olympics Rights Activation Workshop
After the conclusion of the Sports Assembly, the EBU Olympics team are offering an additional Workshop dedicated to rights activations, promotions and commercialization of the Winter Olympic Games Milano Cortina 2026. The Workshop will also be attended by IOC colleagues to directly answer any questions Members may have.
This Workshop is aimed at Team Leaders and Rights Activations colleagues from rights holding Members. Sports Assembly participants are welcome to stay in case they deem it useful.
Thursday 10 April
- Workshop 14:00-18:00
- Dinner 19:00-21:30