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FUTURE MEDIA MEETING

Forum for Members to discuss areas of common interest involving digital media in the content, format and delivery domains...

You are invited to a special event, "FUTURE MEDIA" during the Eurovision Media Summit, in Brussels, on Wednesday 29th May 2013.

The event will be divided into 3 parts:

1/ THREE RULES FOR INTERACTING WITH YOUR COMMUNITY

Join us for a morning session to find out how LEGO has created one of the world's most successful online communities, and how broadcasters could benefit from their experience and insight.

Peter Espersen, Head of LEGO's Online Communities, and Yun Mi Antorini, LEGO Community Strategist, will share their strategic building blocks with Claire Wardle, a social media expert who has worked extensively with the BBC and other broadcasters around the world. Claire is currently Director of News Services at Storyful, the social media news agency.
Participating at the event will be the newly created Future Media (FMG) and Access Service (ASG) Groups.

2/ LAB WORKSHOP

During the afternoon, the Future Media meeting will continue with a short but intense LAB Workshop where you can learn how to apply LEGO's successful community strategies to content development and programmes.
In parallel, the Access Service Group (ASG) will have its own meeting to decide on the new group activities.


3/ FUTURE MEDIA GROUP ADVISORY BOARD

The LAB Workshop will be followed by a closed session (FMG Members only) where we will officially launch the Future Media Group (FMG) activities: the FMG will advise Eurovision Media Strategy on the future development of the EBU MEDIALAB.

Register now! (Early Bird Rate until 15 March)


See you in Brussels!

 

 


PRELIMINARY AGENDA


Joint morning session with the Access Services participants

09:30 – 09:50 INTRODUCTION AND WELCOME
09:50 – 10:30 THREE RULES FOR INTERACTING WITH YOUR COMMUNITY
Speaker: PETER ESPERSEN, Head of Online Communities (Global), Lego
10:30 – 11:15 HOW TO APPLY LEGO COMMUNITY STRATEGY TO PUBLIC SERVICE MEDIA? Q&A
Speakers: PETER ESPERSEN, Head of Online Communities (Global), Lego
YUN MI ANTORINI, Community Strategist, Lego 
Moderator: CLAIRE WARDLE, Storyful
11:15 – 11:45 Coffee break
11:45 – 12:15 EBU MEMBERS CASE STUDIES
12:15 – 12:30 INTRODUCTION TO THE LAB

12:30 – 14:00 Lunch

Access Services meeting to start in room Elisabeth

14:00 – 15:30 LAB WORKSHOP
15:30 – 15:45 Coffee break
15:45 – 16:00 LAB WORKSHOP: RESULTS
16:00 – 17:30 FUTURE MEDIA GROUP ADVISORY BOARD PRESENTATION AND INITIAL ACTIVITIES
Closed-door session
17:30 End of meeting

Lieu

Plaza Hotel, Brussels

Contact de l'événement

Eurovision Media Strategy Unit
mediastrategy@ebu.ch
+41 22 717 24 22

Information Complémentaires

AGENDA
English version / .PDF

GUESTS

PETER ESPERSEN
Head of Online Communities
(Global) Lego

YUN MI ANTORINI
Community Strategist
Lego

CLAIRE WARDLE
Director of News Services
Storyful