Deep dive into SVT's New Commissioning Strategy
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Join Markus Sterky, SVT Content Strategist, as he gives a deep dive on the new planning and forecasting model for commissioning - based on audience needs.
We'll learn about SVT Play's committment to audiences, the different needs areas in the Swedish market and how they influence content decision making for the commissioning board.
Intervenant.e.s
Markus Sterky
Programming Strategist & Format Acquisitions, SVT
Programming Strategist & Format Acquisitions, SVT
Markus has worked with creative strategies and programme development both locally and internationally since 1995.
Since 2006 has worked with more general strategic projects relating both to issues within the field of Communication, HR and Audience research, including running SVT’s Commissioning board process, Corporate Brand Strategy projects, Segmentation model development as well as continuing with the national and international creative work.
"Change Management" is a term often used for what he does and it is especially true for a company and industry going through the Digital Transition. To improve his skills Markus did an Executive Management Programme at IFL/Stockholm School of Economics.
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Date limite d'inscription: 15 juin 2022
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