The EBU's AI and Data Initiative and Media Intelligence Service (MIS) have co-organized a micro-workshop on Audience Analysis, with the aim to explore analytical tools, processes and research that help PSM better know their audiences. 

This workshop included presentations from the EBU, SRF, Yle, and ZDF, which provided insights into the way that each of these organizations approaches the topic.


  • Overview of audience data in PSM organizations - Francesca Cimino (Senior Media Analyst) - EBU Media Intelligence Service
  • Audience data set-up and communication across SRF and a look at the latest dashboard projects - Gosia Becker (Data Collection Engineer) - SRF User Data Platform Team)
  • Our experience implementing Power BI and why we selected this tool - Terhi Nurmi (Data Scientist) and Ollie Salakari (Data Architect) - Yle Strategy & Audience Insight
  • Data visualization tools and use cases for delivering insights in ZDF - Alexander Röckl (Head of Analytics) and Charlotte Kiltz (Project Manager) - ZDF Audience Measurement & Data Science
  • Group discussion

Please contact Lalya Gaye for more information about taking part in AIDI micro-workshops.