In your newsroom, what does success mean and how do you measure it?
What do you know exactly about your audiences’ behaviour and needs?
How can you combine qualitative and quantitative research to offer your audiences distinctive news that is aligned with the public service values your media organization upholds?
In this Master Class, you will
Examine the complexity of audience needs and behaviour
Understand why data are not enough to make the right editorial decisions
Explore the possibilities of qualitative research and how to use this input at editorial level
Together with trainers and other participants, create a ‘success measurement formula’ for various news formats, combining audience behaviour and audience needs with qualitative and quantitative data
Who it's for
Editors-in-chief, news managers
Everyone working on measuring success and applying learning to the newsroom
What you’ll learn?
Insights into news needs
Insights into quantitative and qualitative audience measurements
How to measure different goals in line with your editorial objectives and closer to what audiences actually do and want
Monday 21 March, from 9:00 to 18:00
Setting the scene
The complexity of numbers
How to align the news with your objectives and meet your audiences’ needs
Developing a formula to measure success
Applying the formula to your own news
Download the agenda
Le Grand-Saconnex, Geneva
Date limite d'inscription
18 mars 2016
Détails concernant l'inscription
1st participant: EUR 750
2nd participant from same company (25% discount): EUR 562.50
Additional participants from same company (50% discount): EUR 375 per person
The price includes tuition, course material and coffee breaks. It does not include any other meals, travel or hotel costs.
Payment and cancellation policy
Thanks to the EBU Partnership Programme, there is a limited number of individual scholarships for those wishing to attend Eurovision Academy courses.
Eurovision Academy do not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly.
Hotels offering special rates for the EBU/Eurovision (pdf)
Hotels in Geneva and in France with low rates (pdf)
Langues de travail
Responsable Développement - Formation des Membres
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