Measuring the success of your news: data analytics need audience research

In your newsroom, what does success mean and how do you measure it?

What do you know exactly about your audiences’ behaviour and needs?

How can you combine qualitative and quantitative research to offer your audiences distinctive news that is aligned with the public service values your media organization upholds?

In this Master Class, you will

  • Examine the complexity of audience needs and behaviour
  • Understand why data are not enough to make the right editorial decisions
  • Explore the possibilities of qualitative research and how to use this input at editorial level
  • Together with trainers and other participants, create a ‘success measurement formula’ for various news formats, combining audience behaviour and audience needs with qualitative and quantitative data

Who it's for

  • Audience researchers
  • Strategists
  • Editors-in-chief, news managers
  • Everyone working on measuring success and applying learning to the newsroom

What you’ll learn?

  • Insights into news needs
  • Insights into quantitative and qualitative audience measurements
  • How to measure different goals in line with your editorial objectives and closer to what audiences actually do and want

Outline content

Monday 21 March, from 9:00 to 18:00

  • Setting the scene
  • The complexity of numbers
  • Qualitative data
  • How to align the news with your objectives and meet your audiences’ needs
  • Developing a formula to measure success
  • Applying the formula to your own news

Download the agenda



21 mars 2016


EBU Headquarters
L'Ancienne-Route 17A
Le Grand-Saconnex, Geneva

Date limite d'inscription

18 mars 2016

Détails concernant l'inscription


  • 1st participant: EUR 750
  • 2nd participant from same company (25% discount): EUR 562.50
  • Additional participants from same company (50% discount): EUR 375 per person

The price includes tuition, course material and coffee breaks. It does not include any other meals, travel or hotel costs. 

Payment and cancellation policy


Thanks to the EBU Partnership Programme, there is a limited number of individual scholarships for those wishing to attend Eurovision Academy courses.


Eurovision Academy do not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly. 

Hotels offering special rates for the EBU/Eurovision (pdf)

Hotels in Geneva and in France with low rates (pdf)

Langues de travail



Hélène Rauby-Matta
Responsable Développement - Formation des Membres
+41 22 717 24 21

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