TECHNOLOGIES NUMÉRIQUES  • Département / Unité Academy Média

Implementing Open Innovation (IOI) themed visit @Red Bull Media House

Scout, check, make it happen

For the second themed visit, IOI takes you to Red Bull Media House (RBMH). Over the past 10 years, the Austrian energy drink maker has become a global media company that produces and distributes original content to a variety of platforms, from newsstands to Snapchat and everything in between.

Our visit will focus on how the newly established innovation department leverages disruptive technologies, creativity and new business models to shape the future of media and find successful ways to engage with Generation Z, the true digital natives (5-21 years).

More specifically, IOI community members will learn about RBMH innovation strategies and processes; use cases and success metrics; the ecosystem of partners in which the five-person innovation team operates; and how the seamless integration of successful innovations into existing processes is ensured.

Surprises designed to test your innovation mindset will be part of the event.

Who it’s for

  • EBU Members only
  • Heads of and experts in strategy, innovation, audience insights, future media and creative labs, both technology and content/programme-oriented
  • Media professionals interested in breaking the silos
  • 25 participants max., and no more than two participants per Member


Day 1

Arrival and registration, from 11.30 to 12.00 
Themed visit, from 12.00 to 18.30
Networking dinner organized by our Red Bull Media House hosts at the Gersbergalm restaurant in Salzburg, from 19.30 to 22.00

Day 2

Bus transfer from hotel to Grey Tower at 8.15
Themed visit, from 9.00 to 15.00

Content outline

Day 1

  • Innovation at RBMH
  • Audience insights into Generation Z
  • Innovative content and formats: VR Task Force and VR Content Showcase
  • Content distribution: Beach Volleyball showcase
  • Multiplatform workflows & architecture
  • Broadcast and operations
  • "Hacking Media" lab session

Day 2

  • Digital Master Control Room/Ingest & Playout
  • Tour of Hangar-7
  • Breakout sessions
  • ‘Ask Me Anything’

Background information on IOI

Implementing Open Innovation (IOI) is a strategic programme jointly run by the EBU Technology and Innovation department and the Eurovision Academy (part of the EBU Media Department).

Implementing Open Innovation:

  • Examines and documents the structures and processes within an organization that make it possible to generate ideas, develop and test innovations, and eventually ensure a successful transfer into mainstream production;
  • Brings to the forefront products and services that allow Public Service Media organizations to better serve digital audiences;
  • Explores the local or national digital innovation landscape – start-ups, other media actors, universities – in which EBU Members operate and highlights existing strategic partnerships;
  • Examines the major corporate culture change that the gradual shift to IP, IT, data and cloud-driven technologies brings about, the opportunities it creates, and how it impacts the way professionals work and the way content is produced.


06 - 07 nov. 2017


Red Bull Media House and Arcotel Castellani, Salzburg

Date limite d'inscription

03 nov. 2017

Détails concernant l'inscription

Click here, if you want to be first informed on the next IOI themed visit.


  • EUR 375 per person

The price includes tuition, course material, 2 lunches and a networking dinner.

It does not include travel and hotel costs.


All participants are responsible for their own accommodation during the course.

However Red Bull Media House has negotiated a special rate with the Arcotel Castellani where part of our meeting will take place.

Langues de travail


Partenaires et Sponsors

Implementing Open Innovation (IOI) themed visits are jointly run by the Technology & Innovation Department and the EBU Academy Media Department.

This visit has been developed in partnership with



Contact detail

Hélène Rauby-Matta
Responsable Développement - Formation des Membres
+41 22 717 24 21

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