CRÉATION ET PROGRAMMATION  • Département / Unité Academy Média

Designing cross-platform content to engage audiences

Social storytelling combines cross-platform media design with interactivity and event-thinking.

This Master Class will give you the tools and insights to:

  • Create new types of user-engaging projects
  • Build a strong relationship with audiences to capitalize on digital opportunities

Who it's for

  • Digital producers and creators
  • Radio and TV producers
  • Media professionals who want to go beyond broadcast and introduce various digital and interactive elements
  • Not for geeks

What you'll learn

  • Capitalize on the creativity of digital users
  • Steps for co-creation and user-driven innovation
  • Value of combining broadcast, interactivity and real-life events
  • Best practices for social storytelling on both small, straightforward and large, ambitious scale


Day 1: from 13:00 to 18:00
Day 2: from 09:00 to 13:00

Content outline

  • Module 1 : Relational and user-centred project design
  • Module 2: 7 steps of co-creation
  • Project clinic (part 1)
  • Case studies: Cross-media social storytelling
  • Module 3 : Creating relevant real-life events
  • Module 4: Defining the right level of participation
  • Exercises: Project design beyond broadcast (project clinic part 2)
  • Module 5: Best practices for user-driven innovation
  • Summary and action points



20 - 21 nov. 2017


EBU, Geneva

Date limite d'inscription

17 nov. 2017

Détails concernant l'inscription

This Master Class  is full. Should you wish to join the waiting list please contact us


  • 1st participant: EUR 750
  • 2nd participant from the same company: EUR 562.50 (25% discount)
  • Additional participant from the same company: EUR 375 (50% discount)

The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.

Payment and cancellation policy


EBU Academy do not make hotel reservations. However, we have negociated competitive rates with some hotels near the venue and the city centre. Please contact the hotel of your choice directly.

Hotels offering special rates for the EBU/Eurovision (pdf)

Langues de travail


Contact detail

Hélène Rauby-Matta
Responsable Développement - Formation des Membres
+41 22 717 24 21

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