How to create engaging Instagram stories and videos

This course is the 3rd EBU Academy Master Class dedicated to Instagram. This time, there will be a special focus on the Stories.

Instagram continues its progression as the fastest rising social platform and claims more than one billion monthly active users. The platform is most successful with the 18-34 age group, which is precisely the demographic that Public Service Media has the most difficulty reaching.

This Master Class details the algorithm and functionalities of the platform, explores the specifics of the Stories format, a key element to be considered by a publisher when developing its social media strategy.

This Master Class builds on previous, highly rated, Master Classes and reviews learnings from successful publishers of Stories. It shares best practice from strategizing to hands-on production techniques.

Who it's for

  • Social media editors & producers
  • Heads of on-line departments

Skills acquired during this Master Class

Audience: Master relevant content, tone and style to reach the Instagram demographic
Digital Newsgathering: Identify new sources of information
Editorial: Develop platform-specific content formats
Innovation: Develop a culture of experimentation
Mobile: Vertical video skills
Social: Command of Instagram; Moderation of comments
Storytelling: Techniques to engage audiences using IGTV and Instagram Stories
Strategy: Integrate Instagram's tools and formats as part of your social media strategy

What you'll learn

  • Become familiar with key Instagram content formats
  • Prepare your Story, including storyboarding and production techniques
  • Strategize Stories - when and how to use them
  • Review successful cases and experiences
  • Maximize open and completion rates
  • Manage moderation


  • Day 1: from 13.00 to 17.30
  • Day 2: from 09.00 to 13.00

Equipment needed

Instagram downloaded to smartphones



Audience Digital newsgathering Editorial Innovation Mobile Social Storytelling Strategy


05 - 06 nov. 2018


EBU Headquarters
L'Ancienne-Route 17A
Le Grand-Saconnex, Geneva

Date limite d'inscription

04 nov. 2018

Détails concernant l'inscription


  • 1st participant: EUR 750
  • 2nd participant from same company (25% discount): EUR 562.50
  • Additional participants from same company (50% discount): EUR 375 per person

The price includes tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs. 

Payment and cancellation policy


EBU Academy does not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly. 

Hotels offering special rates for the EBU/Eurovision (pdf)

Langues de travail



Hélène Rauby-Matta
Responsable Développement - Formation des Membres
+41 22 717 24 21

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