How to create engaging Instagram Stories

Instagram stories let you post a series of photos and videos that plays like a slideshow; at the end of the day, those photos and videos disappear. This new Master Class concentrates exclusively on how to maximize the Stories feature – with a focus on Instagram – and combine native tools and creative elements to make your story unique on the market. From the strategic planning of Stories formats through to the storyboarding process and production techniques, this Master Class will share practical advice, as well as sparking creativity and ideas.

Who it's for

  • Social-media editors
  • Social-media producers
  • Digital editors
  • Digital producers
  • Broadcast editors/producers using social media
  • Presenters

Skills learnt

  • Audience: Master relevant content, tone and style
  • Digital Newsgathering: Identify new sources of user generated content 
  • Editorial: Develop Instagram Stories formats
  • Innovation: How to develop culture of experimentation 
  • Mobile: Vertical video skills
  • Social: Strategies for moderation of comments
  • Storytelling: Techniques to engage 
  • Strategy: How to maximise completion rates

Course Objectives

  • Format strategies
  • The profile of an engaging IG Storyteller
  • How to use the native creative tools and other forms of production
  • Interaction methods
  • Techniques to maximize completion rates


Day 1: from 1.00 pm to 5.30 pm
Day 2: from 9.00 am to 1.00 pm

Equipment needed

Instagram app loaded on your smartphone



Audience Digital newsgathering Editorial Innovation Mobile Social Storytelling Strategy


18 - 19 févr. 2019


EBU Headquarters
L'Ancienne-Route 17A
Le Grand-Saconnex, Geneva

Date limite d'inscription

14 févr. 2019

Détails concernant l'inscription


  • 1st participant: EUR 750
  • 2nd participant from the same company: EUR 562.50 (25% discount)
  • Additional participant from the same company: EUR 375 (50% discount)

The price include tuition, course materials and coffee breaks. It does not include meals, travel or hotel costs.

Payment and cancellation policy


EBU Academy does not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly. 

Hotels offering special rates for the EBU/Eurovision (pdf)

Langues de travail



Hélène Rauby-Matta
Responsable Développement - Formation des Membres
+41 22 717 24 21

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