Executive Programme 7 - Module 1

A note to participants regarding Covid-19 safety protocols:

To ensure your safety regarding Covid-19, we have taken necessary security measures.
•    IESE Business School has installed a safety protocol for all programs in order to maintain a safe environment. You can see all the information about campus preparations here - IESE Ready Safe Go
•    This protocol is changing daily to adapt to the current situation. On this day, participants to all IESE program need to wear mask as they are attending the classes.
•    At the moment, the school also requires serological testing of all employees, visitors and program participants. This requirement will be in place through August. We do not know yet if the test will be required in September, but If it is you will be asked to do a test within a 7 day period before you arrive on September 8th.

Learn to develop effective strategies for your organization

In the media industry, things move quickly and strategies have to be adapted to keep up. This change puts a great burden on top management resulting in consultants being recruited at great cost. The Executive Programme gives you the tools to make a difference at the highest strategic levels of your media organization. Learn to design winning strategies that will future-proof your own organization and help staff deliver their best.

The Executive Programme is a unique opportunity to engage with leaders from global media companies though lectures, case studies, workshops, simulations, and face-to-face meetings with leaders in their industry.

In the last years, we visited Netflix in Los Angeles and Vice News in New York. We also had guest speakers from the New York Times, Paramount Pictures, Maker Studio, Lionsgate, Twin Cities Public Television, Apax Partners.

Dates and venues

3 modules:

Who it's for

  • This programme is intended for executives from media organizations who will develop future winning strategies and new visions

Ideal candidates should:

  • Have good working knowledge of English
  • Be Members of the executive committee, heads of a major business unit or senior functional heads
  • Have at least 10 years’ experience in a management position

Programme objectives

  • Acquire the skills to build and implement your broadcaster’s strategy for the future
  • Understand the latest major developments in media and discover new opportunities
  • Update your knowledge of brand management and platform strategy
  • Understand the importance of developing new business models
  • Develop leadership skills to drive innovation and change
  • Build an international network

Content outline

Content subject to updates

Module 1: A digital mindset (IESE Campus, Barcelona)

At a time when content is available instantly in so many formats, traditional media companies need to reinvent themselves. Producing the best content is no longer the sole factor for achieving success. Other issues are equally important in enabling a media company to stay relevant.

Main topics:

  • Latest trends in strategic business thinking
  • Platform strategy, social media, new competitors from the dot.com sector
  • Applying models to create value at each level of a service business

This module also addresses the necessity of executive health including exercise (physical movement), diet, stress management, mindfulness and sleep.

Module 2: A business mindset (UCLA Anderson Campus, Los Angeles)

In this module, we fully benefit from being in the world creative industry capital.

Special attention is paid to the need for media companies to manage their brand better than ever. It is now paramount to communicate on a broad web of platforms and devices.

This module also focuses on understanding your audience and finding new ways to reach it.

Main topics:

  • Understanding the specific needs of millennial customers
  • Discovering how media companies gain inspiration
  • Working on your leadership skills

Module 3: From thinking to action (IESE Campus, New York)

In this module, we take full advantage of being in the world capital of the news business. We also look at innovation from different perspectives and the way it will impact media companies.

Main topics:

  • Becoming an “Intrapreneur” to drive innovation inside your organization
  • Developing methods to visit your own future

What former participants said about the course

"It was a great experience! Inspiring, challenging, a very powerful journey through management and strategic skills, on a professional and personal level”
Steve Bonvin, Human Resources and Training Director, RTS

“The course helped me create the necessary strategic mindset needed for incorporating changes in the Public Service Media Company I work in”
Finus Tromp, Head of Interactive Media, Avrotros

“Great learning journey. Inspirational! I got new tools and a deeper understanding of the changing media landscape.”
Sabina Rasiwala, Director of HR and Communications, SVT


Business Innovation Strategy


08 - 10 sept. 2020


IESE Campus, Barcelona (8-10 Sept 2020)
UCLA Anderson Campus, Los Angeles (30 Nov-4 Dec 2020)
IESE Campus, New York (11-14 Jan 2021)


The programme includes accommodation from the day before the start of each module until the final afternoon of each week in a single occupancy bedroom. You can extend your stay at your own cost. Furthermore, any extra charge such as minibar, laundry and telephone, are at your own expense.

Hotel bookings will be made by EBU Academy.

Langues de travail


Information Complémentaires

Tuition fee: EUR 14,500 per person. It includes all course materials and programme activities
Accommodation and social events package: EUR 3,500 per person. This package is mandatory for all participants; It includes hotel for the duration of the course, breakfasts, lunches and social events
Total course fees: EUR 18,000 per person

Partenaires et Sponsors


IESE imparts a distinctive vision of leadership in the business world, one that emphasizes professionalism, ethics and the importance of making a positive impact on people and society.

UCLAA Anderson

UCLA Anderson Executive Education develops executives into highly effective leaders; its programmes deliver a uniquely powerful learning experience, designed with a focus on core management competencies, leadership acumen and strategic thinking.

Alumni network

After 6 intakes, the Executive Programme alumni group has formed a Media Executive Network at the top level.
Alumni activities include:

  • An annual alumni reunion where all former participants meet to work together on common projects.
  • A closed Facebook page where participants share news, relevant articles and ideas.

Relevant link

Read more about the EBU Academy's Executive Programme in the Financial Times!


Frederic Frantz
Responsable Développement - Formation des Membres
+41 22 717 21 48

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