Since audience figures are becoming increasingly obsolete as a measure of a station’s success, and public service media are facing pressures to prove their value to society, VRT is looking at “impact” as the new currency for success. In this presentation, we will show why and how we are measuring impact and what we have learned so far, after five years of experimenting with impact research.
This online event is part of the Music and Radio 60-minute sessions organized by the EBU Music Unit.
Speaker(s):
David Fernández Quijada, Manager of Media Intelligence Service (EBU)
Tomas Coppens, Senior Researcher (VRT)
Els Van de Sijpe, Head of Radio (VRT)
Événement:
VRT : évaluer un succès d’audience