• EU Member States need to provide the necessary support to ensure quality public service media programming and effective governance
  • Public service media innovation - infrastructure, digitization, training and archiving - requires secure funding
  • A level playing field is needed for non-EU service providers and European public service media

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The media landscape is changing rapidly. New, vertically integrated global players are able to leverage vast resources and reap economies of scale, which are very difficult to replicate for European public service media (PSM). The financing of our Members has been an ongoing challenge in times of austerity. However, it is crucial that governments find ways to provide their broadcasters with the support they need to serve the public.

Competition law needs to take into account of the full impact of new global media players on the European media landscape, and allow PSM to innovate and develop new services and content.

“At a time when PSM is more important than ever as a reference point for impartial news and information in the multimedia global environment, it is vital to ensure that PSM is properly funded and underpinned by the right legal framework allowing it to innovate and develop in the digital world.”

Dr Richard Burnley
EBU Legal & Policy Director


Sufficient, stable and sustainable funding

Despite the challenging economic environment in recent years, public service media (PSM) must be able to provide the level of service that their audiences rightly expect and deserve. It is essential for PSM  to have sufficient funding to provide high-quality and relevant content to the broadest possible audience. Lack of stable and sustainable funding impacts the quality of programming and news in particular, leaving our Members vulnerable to commercial and political influence, and reducing their capacity to invest in new offerings, technologies and talented people.

Give public service media freedom to innovate

PSM are the source of outstanding innovation in both technology and content. Viewers want and deserve new choices which we endeavour to provide.

Competition law and state aid rules must allow European broadcasters to innovate and work together in order to compete fairly with non-European competitors in the provision of new media and over-the-top (OTT) services.

Support the European dual broadcasting system

The European dual broadcasting system - public service and commercial broadcasting - is the cornerstone of the European media landscape. It should continue to be supported. This system ensures that public and private broadcasters compete effectively to provide high quality media content to the European public. We are constantly innovating in order to offer a full range of media services across all platforms and address the consumer tendency to engage in a multiplatform environment. For example, audiences often watch PSM programming via our on-demand services.

28 Apr 2020
EBU Position on reforming Competition Law to promote Fairness in Digital Media Markets
This position paper is about the ongoing process of reform of competition law. At a time when online platforms act as bottlenecks for how consumers can access products and services including PSM content,...
12 Feb 2020
EBU Reply to the European Commission’s Consultation on Horizontal Cooperation Agreements
The European Commission published a public consultation to assist in its evaluation of two Horizontal Block Exemption Regulations. The aim of the evaluation was to determine whether the Commission should...
05 Oct 2018
EBU Reply to the EC Consultation on 'Shaping Competition Policy in the Era of Digitization'
The EBU's submission to the European Commission's consultation puts forward proposals on how competition rules can better respond to challenges arising from digitization. These include taking better account...
10 Sep 2018
Notable Absentee in the EU Research Agenda post-2020 and Why We Need it
To safeguard the key role media play in the economy and in society, we need to ensure its future sustainability and development in an increasingly global and competitive market place.
10 Sep 2018
Innovation and Creativity in the Audiovisual and Radio Sector
Convergence is accelerating the media sector’s move towards an innovation-driven industry more than ever. Europe’s strong tradition of investing in innovation and R&D for media and broadcasting is undeniable.
28 Nov 2017
Fairness in Platform-to-Business Relations
The EBU has provided its preliminary views in response to the European Commission's Inception Impact Assessment on fairness in platform-to-business relations.
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