EBU POSITION ON THIS ISSUE
WHAT IS AT STAKE?
The media landscape is changing rapidly. New, vertically integrated global players are able to leverage vast resources and reap economies of scale, which are very difficult to replicate for European public service media (PSM). The financing of our Members has been an ongoing challenge in times of austerity. However, it is crucial that governments find ways to provide their broadcasters with the support they need to serve the public.
Competition law needs to take into account of the full impact of new global media players on the European media landscape, and allow PSM to innovate and develop new services and content.
“At a time when PSM is more important than ever as a reference point for impartial news and information in the multimedia global environment, it is vital to ensure that PSM is properly funded and underpinned by the right legal framework allowing it to innovate and develop in the digital world.”Dr Richard Burnley
EBU Legal & Policy Director
Sufficient, stable and sustainable funding
Despite the challenging economic environment in recent years, public service media (PSM) must be able to provide the level of service that their audiences rightly expect and deserve. It is essential for PSM to have sufficient funding to provide high-quality and relevant content to the broadest possible audience. Lack of stable and sustainable funding impacts the quality of programming and news in particular, leaving our Members vulnerable to commercial and political influence, and reducing their capacity to invest in new offerings, technologies and talented people.
Give public service media freedom to innovate
PSM are the source of outstanding innovation in both technology and content. Viewers want and deserve new choices which we endeavour to provide.
Competition law and state aid rules must allow European broadcasters to innovate and work together in order to compete fairly with non-European competitors in the provision of new media and over-the-top (OTT) services.
Support the European dual broadcasting system
The European dual broadcasting system - public service and commercial broadcasting - is the cornerstone of the European media landscape. It should continue to be supported. This system ensures that public and private broadcasters compete effectively to provide high quality media content to the European public. We are constantly innovating in order to offer a full range of media services across all platforms and address the consumer tendency to engage in a multiplatform environment. For example, audiences often watch PSM programming via our on-demand services.
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