Tools to make a strong case for public service media
The 2016 edition of the PSM Contribution to Society report is the result of the collaborative work done...
In the media ecology of networked communications, the value of the public service sector is pointedly...
The Public Service Media (PSM) Contribution to Society project explores what mindset, tools and actions would enable EBU Members to develop a new narrative and eventually a new corporate strategy focused on delivering societal value.
As the boundaries of traditional media dissolve, EBU Members must reconsider not only their products, services and distribution strategies, but also their remit, role and legitimacy. The current socio-economic context is very different from the conditions that gave rise to PSM.
As a result, our Members face a key issue: politicians, market players and, most importantly, the citizens, do not always understand what public service media stands for and what value it delivers. This poses a serious risk for the future sustainability of PSM across Europe.
Led by our Media Intelligence Service (MIS), our activities are organized into 4 areas:
Our Members-only community on LinkedIn is the perfect platform to exchange ideas, ask questions and share the results of Contribution to Society projects. Join the group and follow everything related to the project.
If your organization is willing to explore the Contribution to Society mindset or launch its own project, the EBU is ready to help you. Check out our 4 support packages or contact us for more information.
Our MIS team will continue to actively spread the word about the Contribution to Society mindset and the outcomes of this project (calendar of events coming soon).
MIS will continue to compile knowledge and best practices about how to assess PSM's impact and contribution to society (available in our document library).
For a more comprehensive description of our activities, read our 2017 action plan.
Headed by MIS, the success of the PSM Contribution to Society project relies on the engagement of EBU Members. Our team of experts includes: