| Term ID | Term Name | Definition | Broader | Release Date |
|---|---|---|---|---|
| 1.0 | Proprietary | For use where proprietary extensions are required, or the use of keywords that do not fit in any classification below | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.1 | ENTERTAIN | Programme intended primarily to evoke relaxation, feelings of pleasure and/or awareness of beauty. | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.1.1 | Pure entertainment | ENTERTAIN | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.1.2 | Informative entertainment | Programmes intended primarily to entertain but with informative elements. | ENTERTAIN | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.2 | INFORM | Programme intended primarily to inform about current facts, situations, events, theories or forecasts, or to provide explanatory background information and advice. Information programme content has to be non-durable, that is to say that one could not imagine that the same programme would be transmitted e.g. one year later without losing most of its relevance. Examples: news, documentaries about current subjects, consumer information | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.2.1 | Government | Official material on behalf of the government of the country concerned. Examples: A short message warning of the dangers of using fireworks, AIDS awareness campaigns etc | INFORM | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.2.2 | Pure information | INFORM | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.2.3 | Infotainment | Programmes intended primarily to inform but with entertaining elements. | INFORM | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.2.4 | Advice | Programme intended to advise about matters of personal interest such as consumer prices and quality, financial matters, health, or, for the interest of special groups, weather or traffic information | INFORM | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.3 | EDUCATE | Programme primarily intended to increase knowledge about non-current subjects in a didactic or non-didactic way, or to religiously inspire. | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.3.1 | School Programmes | EDUCATE | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.3.1.1 | Primary | Youth education in the first stages: between the ages of approx 4 and 12/13.. | School Programmes | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.3.1.2 | Secondary | Youth Education in the second stage - between the ages of approx 12/13. and 18 | School Programmes | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.3.1.3 | Tertiary | University/College education | School Programmes | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.3.2 | Lifelong/further education | Adult education: Additional learning such as post graduate and distance learning | EDUCATE | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.4 | PROMOTE | Intended to promote content. Produced by the broadcaster or media owner. eg trails for TV/Radio | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.5 | ADVERTISE | Intended to inform consumers about commercial products and services. Produced by/on behalf the owners/sellers of the product or service eg Interstitial commercials | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.5.1 | Infomercial | ADVERTISE | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.5.2 | Billboarding | ADVERTISE | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.6 | RETAIL | Full length programmes designed to sell a product or service to the consumer | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.6.1 | Gambling | Programme that allows a consumer to participate in gambling. NB a programme ABOUT gambling, ie a documentary about Las Vegas does not belong in this category | RETAIL | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.6.2 | Home Shopping | A programme that has the primary objective to allow consumer to make purchases as part of the programme. EG QVC Home Shopping channel. A programme ABOUT home shopping does not fit oin this category. Home shopping could also relate to devices outside the home - purchases of goods and sevices made through the device | RETAIL | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.7 | FUND RAISE/SOCIAL ACTION | Appeals for charities and other recognised good causes | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.7.1 | Fund Raising | Examples: Telethons and disaster appeal programmes | FUND RAISE/SOCIAL ACTION | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.7.2 | Social Action | Appeals by good causes for action, such as giving blood | FUND RAISE/SOCIAL ACTION | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.8 | ENRICH | Programme primarily intended to increase knowledge about non-current subjects in a didactic or non-didactic way, or to religiously inspire. Enrichment programme content has to be durable, that is to say, one could very well imagine that the programme would be broadcast one year later, without loosing its relevance. Examples: travelogues, war documentaries, educational programmes, religious programmes . | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.8.1 | General enrichment | Programme primarily intended to increase knowledge about non current subjects in a non-didactic way. | ENRICH | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.8.2 | Inspirational enrichment | Programme based on different forms of religious beliefs or intended to edify the audience. | ENRICH | |
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.9 | EDUCATIONAL DIFFICULTY | The level of difficulty of an educational programme | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.9.1 | Very Easy | EDUCATIONAL DIFFICULTY | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.9.2 | Easy | EDUCATIONAL DIFFICULTY | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.9.3 | Medium | EDUCATIONAL DIFFICULTY | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.9.4 | Difficult | EDUCATIONAL DIFFICULTY | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.9.5 | Very Difficult | EDUCATIONAL DIFFICULTY | ||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.10 | Unknown | |||
| Term ID | Term Name | Definition | Broader | Release Date |
| 1.11 | Other |