Tools to make a strong case for public service media
The key takeaways of contributions from EBU Members to the 2018 workshop on PSM Contribution to Society...
The PSM Contribution to Society Project provides tools to help Members identify, assess and communicate...
The Public Service Media (PSM) Contribution to Society project explores what mindset, tools and actions would enable EBU Members to develop a new narrative and eventually a new corporate strategy focused on delivering societal value.
As the boundaries of traditional media dissolve, EBU Members must reconsider not only their products, services and distribution strategies, but also their remit, role and legitimacy. The current socio-economic context is very different from the conditions that gave rise to PSM.
As a result, our Members face a key issue: politicians, market players and, most importantly, the citizens, do not always understand what public service media stands for and what value it delivers. This poses a serious risk for the future sustainability of PSM across Europe.
Led by our Media Intelligence Service (MIS), our activities are organized into 4 areas:
If your organization is willing to explore the Contribution to Society mindset or launch its own project, the EBU is ready to help you. Check out our 4 support packages or contact us for more information. Additionally, our one-day workshops bring together EBU Members to foster the exchange of practical experiences and best practices.
Our Members-only community on LinkedIn or Facebook is the perfect platform to exchange ideas, ask questions, share the outcome of your C2S projects and follow everything related to the project. Our newsletter also provides a good overview of relevant projects.
Our team will continue to actively spread the word about the Contribution to Society mindset and the outcomes of this project.
MIS will continue to compile knowledge and best practices about how to assess PSM's impact and contribution to society (available in our document library - UPDATE Jan 2019).
Headed by MIS, the success of the PSM Contribution to Society project relies on the engagement of EBU Members. Our team of experts includes: