Public Service Media Contribution to Society Project

Tools to make a strong case for public service media


06 DECEMBER 2017

PSM Contribution to Society: 2017 report Members Only

Discover how EBU Members used the C2S framework and what they learnt. Review our activities and find...

31 MARCH 2017

PSM Contribution to Society: Survey Report Members Only

A total of 38 respondents from 23 PSM organizations in 19 countries took part in a survey about PSM Contributi...

A new mindset for public service media

The Public Service Media (PSM) Contribution to Society project explores what mindset, tools and actions would enable EBU Members to develop a new narrative and eventually a new corporate strategy focused on delivering societal value.

As the boundaries of traditional media dissolve, EBU Members must reconsider not only their products, services and distribution strategies, but also their remit, role and legitimacy. The current socio-economic context is very different from the conditions that gave rise to PSM.

As a result, our Members face a key issue: politicians, market players and, most importantly, the citizens, do not always understand what public service media stands for and what value it delivers. This poses a serious risk for the future sustainability of PSM across Europe.


Action plan

Led by our Media Intelligence Service (MIS), our activities are organized into 4 areas:

Network of experts for EBU Members

Our Members-only community on LinkedIn or Facebook is the perfect platform to exchange ideas, ask questions, share the outcome of your C2S projects and follow everything related to the project

EBU Member support

If your organization is willing to explore the Contribution to Society mindset or launch its own project, the EBU is ready to help you. Check out our 4 support packages or contact us for more information.

Raising awareness

Our MIS team will continue to actively spread the word about the Contribution to Society mindset and the outcomes of this project.


MIS will continue to compile knowledge and best practices about how to assess PSM's impact and contribution to society (available in our document library).

The team

Headed by MIS, the success of the PSM Contribution to Society project relies on the engagement of EBU Members. Our team of experts includes:

  • Dr Roberto Suárez Candel, Head of Strategy & Media Intelligence
  • Dr David Fernández, MIS Senior Media Analyst
  • Dr Tanja Meyerhofer, external researcher

Contact details

Roberto Suarez Candel
Head of Strategy & Media Intelligence

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