FACTSHEET published on 01 Mar 2016 • Department / Unit European AffairsAdvocacy Page Audiovisual Media Services Directive

Audiovisual Media Regulation

The Audiovisual Media Services Directive (AVMSD) has promoted an open, diverse and vibrant audiovisual media sector in Europe. However this environment is undergoing profound and rapid change: we believe that some measured and proportionate adjustments to existing rules are necessary to ensure that the Directive’s principles and objectives remain relevant and attainable amidst media convergence. Our goal is to ensure that ‘free-to-air’ content of public value remains easily accessed by audiences and continues playing a central role in stimulating the European creative economy and cultural diversity.