GUIDE published on 29 Oct 2014 • Department / Unit Member Relations & Communications

PSM Values Review: The Tool

This public service media values review tool helps public service media best achieve their missions and enhance their performance and contribution to society. It serves to act as the basis of communication between your media organisation and its stakeholders - encouraging public and political support while engendering favourable legislation and sustainable funding. The tool helps identify your organisation's strength and weaknesses, and bring in external recommendations and best practices to help set new priorities. It can be used by your organisation to focus individual staff members on new priorities and goals, and help them achieve their mission.