Advertising in Europe

Advertising remains a significant part of the public service media (PSM) funding mix.

Today, challenges are growing around advertising for PSM, with advertising evolving as the online world keeps innovating and a number of EBU PSM Members seeing a tightening of advertising limits. Led mainly by its online component, the sector seems to be recovering from the strain COVID put on advertising over the last two years.  

This report explores the financial trends of advertising, advertising limits, and how the market is adjusting to the constant transformations in the media sector, all with a PSM-specific focus.