In video, audio, and online, the cards are being reshuffled, and the war for both content and attention is on!
This report looks at the current prominent trends, exploring the potential threats and opportunities for Public Service Media (PSM).
Here are just some of the themes you will find:
- The global content's costs increases show the top streamers continued investments in both the American and European markets;
- Streaming giants are growing the presence of advertising on their platforms in an attempt to retain subscribers while maintaining revenue streams;
- The arrival of generation Alpha brings about the most technologically connected and globally integrated generation yet;
- With devices increasingly moving into the connected world, PSM must fight to retain their prominence.