STRATEGIC GUIDES published on 28 Sep 2020

AI and Data Initiative 2020: Embracing Change

The advent of AI and data in the media industry has posed a range of challenges to EBU Members while simultaneously providing opportunities to support their public service values and remit. The AI and Data Initiative, a cross-disciplinary strategic EBU initiative driven by Members, engages in an exploration of these opportunities and challenges, including regulatory aspects, technologies, organizational matters, skills, strategy and content developments.

In this annual report, a selection of EBU members (BBC, VRT, RTS, Rai, SR) and a guest institute (INA) showcase how they support PSM values using solutions based on AI and data, and thereby raise questions around practicality, ethics, technological expertise, community needs, workflows, quality of data, and infrastructure.

The report also discusses changing organizational and legal contexts, and proposes a set of practical guidelines for successfully adopt AI and data within PSM to support their remit.