How can Europe's public service media harness the value of big data and use it smartly in development and innovation? How can we strengthen ties with audiences and ensure a responsible use of data? Can we reinvent content strategies and news production with the help of data-driven strategies? What about developing the right management skills, and which financial and technological resources are needed?
'Time to Invest', the first EBU Big Data Initiative Report looks back on the inaugural year of the EBU Big Data Initiative. It presents the first return on experiences and insights on the impacts of big data on public service media and highlights desirable developments for the near future to help EBU Members integrate big data to their strategies.