Connecting to a Networked Society - Vision2020 Full Report

How should we respond to fundamental and on-going changes in audience behaviour, technologies, media markets and societies – challenges faced by every member of the EBU community?

To help public service media (PSM) plan for these changes, in October 2012 the European Broadcasting Union (EBU) launched VISION2020. The goal of this ambitious project is to identify how PSM can remain indispensable to audiences and stakeholders in the years ahead. It was also the logical next step in defining the future of PSM, following the adoption of an EBU declaration in Strasbourg 2012 that identified the core values shared by Europe’s public service media.

This document integrates and summarizes the main findings of the project and included the top 10 recommendations. Following the agreement with these findings at the winter General Assembly December 2013, the document has been developed into a full eReport, including underlying trends analysis and supplementary support materials. A visually attractive version, including more than 100 examples and cases that illustrate the recommendations is available in the separate VISION2020 App (for consumption on iOS devices and in a HTML5 version).

This eReport, together with the app and the material stored on vision2020.ebu.ch, offers a source of inspiration for Members as they craft their individual strategies. It will be a digital catalogue of ideas and examplesthat Members can use for self-assessment and change, according to their priorities, context and pace.