RESEARCH published on 13 Jun 2023

Eurovision Song Contest Brand Impact Report

Take a look at our latest Eurovision Song Contest report that focuses on the event's brand impact. See the contribution to society this massive live TV and online event has on media, music, the economy and its overall impact on society and culture. The event reaches all audiences with 24% viewers aged 4-35. 

Did you know that this year's event saw:

  • €795 Million of ad-value through 152 196 online articles
  • The 37 ESC 2023 songs were streamed 808 million times
  • 500 000 additional visitors were brought to Liverpool by the event, 5 times more than the amount forecast



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