Artificial intelligence (AI) is at the forefront of the public debate.
With the impact of AI set to become so great, the Media Intelligence Service (MIS) has produced this report to provide clearer insights into how PSM organizations are grappling with the fast-growing AI market. So far, PSMs have been quick to respond to advances in Generative AI, with 76% having updated their business strategy since the release of ChatGPT.
Find out who the main players are, the challenges ahead, and the AI state of play in PSM organizations. You can take a closer look at AI usage for PSM, specifically strategy, level of usage, ethics, staff and budget dedicated to AI and more.