RESEARCH published on 11 Apr 2022

Sport and Public Service Media

Take a look at this brand new report covering the importance of sport to public service media (PSM) and the benefit PSM sports coverage brings to society. 
 
Read about:

  • How PSM sports coverage attracts large audiences to PSM services, contributing to social cohesion
  • How PSM cover sports across their portfolio of linear and online services, also providing exposure to lesser-known sports 
  • How strong PSM audience reach across linear and digital make them great partners for sports governing bodies 

Don't miss the section that explores opportunities for PSM in sport in the 2020s, including women in sport, esports and sports documentaries. 

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Watch Bob Hurt's 10-minute video talk giving you the key takeaways from his Sport and Public Service Media report. 

Speaker: Bob Hurt, Visiting Researcher at the Media Intelligence Service, EBU.