RESEARCH published on 24 Nov 2022

The Future European Media Landscape in 2035

The Copenhagen Institute for Future Studies (CIFS) explores the future through 15 megatrends and 15 critical issues which could shape the media markets of 2035. Critical issues are organized around four dimensions – future consumers, future technologies, the future of PSM, and the future of Europe.

The paper also covers the art of long-term thinking and how to develop long-term strategies from future-back thinking.


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