The video games industry in Europe is thriving and nearly everyone is a player!
This new report explores the latest trends within the European video games market and focuses on growth areas that public service media (PSM) organizations should be aware of when forming their long-term strategies. Discover the many topics inside that are impacting the media landscape such as the use of video game IP in film and TV, the rise of esports, developments in augmented and virtual reality, the rise of mobile gaming, and more.
The gaming audience is becoming broader and now closely resembles the general population, with nearly everyone having access to a vast library of over 100,000+ video games in their pocket. Public service media organizations around Europe are already active in the video games market and whilst this industry is highly competitive, read this report to find out where further opportunities for PSM may exist.