NEWS published on 14 Sep 2010

Eurovision Creative Forum announces the winners of the best Public Service Broadcasting programme formats

Geneva, 13 September 2010 -  Today the most contemporary and innovative programme formats* in Public Service Broadcasting (PSB) across all genres were screened at the Eurovision Creative Forum in Geneva, and the “7 Best Formats” were chosen.
The Eurovision Creative Forum offers Members from the European Broadcasting Union (EBU)** the opportunity to exchange successful formats, share ideas, and ultimately save costs.  Formats in all genres including educational games shows, factual entertainment, lifestyle programmes, language programmes, edutainment (educational formats which are highly entertaining), reality TV, religious programmes and more, were screened in Geneva.

Bettina Brinkmann, Head of Entertainment, Arts and Fiction at the EBU says “a refreshing set of ideas is on show today which highlights the creativity and innovation in PSB  programming. Public service formats are not often pitched on international markets so this Forum provides a golden opportunity to share ideas, network and especially exchange formats".   She continues, “Unlike commercial formats which are mainly entertainment based, the Eurovision Creative Forum provides a window for formats in all genres with a strong PSB remit”.

The winners of the “7 Best Formats" are:

From left to right: Jakob Olrik (In bed with DR2-3rd prize) and Rikke Lauridsen of The Farmer (1st prize - DR2); Ignace Bolle 2nd prize for The Collection  receiving his prize from EBU Director General Ingrid Deltenre, with Eurovision TV Director (a.i)  Jörgen Franck at the podium; Jukka Heinonen, 3rd Prize for the Happiness Project  (YLE).  

Winner: The Farmer  - DR2, Denmark
A big success story - the most watched programme on DR2 ever and the biggest TV surprise of the year.  The simple living of young hayseed farmer Frank inspires and moves people.  A young man who lives a simple life at his old, run-down farm, where he wants to realize his dream. The programme is made as pure and simple as the content – one cameraman and Frank.

The editor of The Farmer, Rikke Lauridsen says “The Farmer is so successful because it is about a young man living his dream, no matter how simple and honest it may be. This is something that attracts everyone because we would all like to live out our dreams.”

2nd: The Collection – VRT & RTBF, Belgium
A talent search for artists who are both professional and amateur with lively discussions on what art really is. The TV series is part of a larger project which started with an open call to participate, events, and an interactive web platform. The programmes received huge media coverage as this is the first time Flemish and Walloon broadcasters work together in the arts on a national scale.

Draw 3rd: Happiness Project – YLE, Finland
A social project which encourages the five main characters to become happier.

Draw 3rd: In Bed with DR2 – DR2, Denmark
Sex education in a highly entertaining way which has created a huge following through social media.

Runners up:
Detective X – NHK, Japan: 
A combination of mystery stories on mobile phones, followed by a TV drama revealing the culprit.

Knot in your Handkerchief – Nederland 1, The Netherlands: Famous stars give master classes to help the “normal stars” to prepare for a great gala concert in a huge concert setting.

Master Key- IBA Channel, Israel: It takes the conductor out of the concert hall and connects classical music to the masses, to audiences who would not normally be interested in classical music.

The Palace - Channel One, Egypt:  A live entertainment show which brings the rich cultural dining experience to people in their homes.

Previously successful international formats presented and successfully launched at the Eurovision Creative Forum include: Country Women Cooking, Over my Dead Body and Pyramid.  Over My Dead Body was presented in 2006 by the Dutch public broadcaster, BNN/NPO.  An upbeat programme about fatal illnesses has been adapted to several European countries including the Swedish broadcaster, SVT.  It became Sweden’s most watched programme in 2008 and was awarded a Swedish Academy Award.

Note to Editors:

*What is a programme format?
A format describes all elements and characteristics of a programme which create its unique look and feel.  It is a license to produce and to broadcast a national version of a copyrighted foreign television programme and to use its name.  Large cost savings can be incurred by broadcasters adopting formats.

**The European Broadcasting Union (EBU)
The EBU serves 86 national media organizations from 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organizations. Services to Members range from legal advice, technical standardization and development to co-production and exchange of quality European content.

Eurovision TV collaboration at the European Broadcasting Union offers its Members a unique platform to exchange programme ideas and best practices resulting in high quality coproductions in all genres including animation series, music and dance, documentary, science and education, fiction, and of course the annual mega-show the Eurovision Song Contest. For more information about the EBU and Eurovision TV:

Eurovision Creative Forum contact:
Martin Bloch: Tel: +41 22 717 2419, Mobile: +41 79 625 5343,

Press contact:
Karen Mazzoli: Eurovision TV Media Officer, Tel: +41 22 717 2415 Mobile: +41 79 752 4549,