DIGITAL TECHNOLOGIESDepartment / Unit Academy Media

Strong visual journalism for Instagram

Instagram’s growth continues with 800 million monthly users globally. An important element of its increased popularity is the Stories feature which is now also part of the Facebook user experience. In fact, Facebook founder Mark Zuckerberg recently predicted that FB Stories will overtake the news feed as the dominant way users share their experiences.

This Master Class unlocks the secrets for success using Instagram Stories, allowing you to transplant learnings to Facebook. It also explores how to strategize and reach more people on Instagram with the most engaging content in news feeds

Who it's for

  • Social media editors, community managers and producers
  • Multimedia content editors and producers
  • Publishing and content strategists
  • Communication specialists

What you'll learn

  • Strategies to build followers
  • How the Instagram algorithm works
  • Content strategies
  • Techniques to create engaging Stories


Day 1: from 13:00 to 17:30

Day 2: from 09:00 am to 13:00

Content outline


Module 1: How to appear in more news feeds – and more often

  • Introducting the 30 seconds audit
  • Understanding the signal of the algorithm
  • Ways to increase dwell time
  • Techniques to build reach
  • Best practice for single images, videos and carousels of content

Module 2: The elements of an engaging Instagram story

  • Defining "first-person"
  • Translating the languages of mobile and of traditional television to Instagram Stories
  • How to enrich Stories with detail
  • Encouraging interaction
  • Instagram Story hacks

DAY 2  

Module 3: Instagram clinic

  • The opportunity for participants to show their own work on Instagram to receive critiques and problem solve with the group

Module 4: Exercise - in groups to apply what has been learnt

  • Build an Instagram strategy for a channel, programme or service
  • Create an Instagram Story to help fulfil this strategy

Equipment needed

A device with Instagram downloaded and installed

Faculty member


14 - 15 Jun 2018


EBU, Geneva

Registration Deadline

12 Jun 2018

Registration details


  • 1st participant: EUR 750
  • 2nd participant from same company (25% discount): EUR 562.50
  • Additional participants from same company (50% discount): EUR 375 per person

The price includes tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs. 

Payment and cancellation policy


EBU Academy does not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly. 

Hotels offering special rates for the EBU/Eurovision (pdf)

Working languages


Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21

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