Maximise engagement, access and rights in sports with Social Media

Social media has changed the way sport stars, clubs, fans and audiences are interacting with each other. Public Service Media have to be creative to stay in the race in an environment where social platforms keep changing their algorithms, functionalities, and partnership frameworks.
Organised in collaboration with BBC Sport, this Master Class will analyse the criteria needed to make a PSM sport presence relevant on social platforms. Keeping these criteria in mind, it will draw from the lessons learned after the Winter Olympics and the World Cup and look at new formats, offering strategies and partnerships that have been used to engage with fans and audiences.  
Participants will be able to tour BBC Sport's headquarters at Media City and see some of the innovative technologies being used to cover sports.

Who it's for

  • Digital sports managers, editors, producers, journalists
  • Social and community managers


  • Audience: Understanding how sports fans are accessing social content
  • Digital Newsgathering: Maximize the potential of user generated content
  • Social: How to develop debate and moderation best practice
  • Strategy: How to maximize rights and develop partnerships with social platforms

Content outline

  • Success criteria for a strong social media sport presence
  • Learn BBC Sport's successful strategy following the major shift in Facebook's algorithm
  • Explore the core elements of an engaging Instagram sports Story
  • Explore the process of partnering with Snapchat on a large event
  • Discover how SVT in Sweden used social media to spark a national sports debate
  • Be inspired by examples of engaging social media content from the Winter Olympics and World Cup


Day 1: from 13:00 – 18:00
Day 2: from 09:00 -13:00

Equipment needed

Not mandatory: smartphone, tablet laptop with access to social media platforms

Faculty member


Audience Social Strategy Digital newsgathering


20 - 21 Sep 2018


BBC Media City, Manchester
Salford M50 2BH

Registration Deadline

18 Sep 2018

Registration details


  • 1st participant: EUR 750
  • 2nd participant from the same company: EUR 562.50 (25% discount)
  • Additional participant from the same company: EUR 375 (50% discount)

The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.

Payment and cancellation policy


Participants are responsible for their own accommodation during the course.

We recommend your the following hotels located at Media City, within walking distance of the BBC:


Working languages


Partners and Sponsors

BBC Sports.png

Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21

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