Go Live and grow your social media audience

You will learn how to create cost-effective and high-quality live content for social media using just your smartphone or tablet and review the pros and cons of various tools and streaming platforms.  The course also covers the best apps and mobile devices to use when shooting multiple angles, insert videos and overlay graphics. 

With both theory and practical exercises you will understand how to grow your social media audience and avoid damaging your brand with common mistakes.

Beyond the technicalities of live coverage, the Master Class will also examine how to use live coverage as part of your overall social strategy, including how to structure live content, build your social media audience, moderate engagement and cover editorial challenges and risks.

Who it's for

  • Journalists and reporters
  • Producers
  • Social media managers, editors

What you'll learn

  • Quality video and audio, using various tools and tips
  • Present a live stream on camera
  • Structure your live stream for best results
  • Engage and grow your audience with live streaming
  • Moderate comments and editorial issues
  • Reflect on how live streaming can become part of your social strategy


Day 1: from 09:00 to 17:30
Day 2: from 9:00 to 13:00

Content outline

Day 1

  • Module 1: How live streaming can grow your audience
  • Module 2: Creating quality video and audio with your smartphone
  • Module 3: The technology needed for streaming live for broadcast or social media
  • Module 4: Understanding the various platforms (including Instagram, Facebook and Youtube)
  • Module 5: Structuring your live for best results 
  • Module 6: Presenting on camera for a social audience

Day 2

  • Module 7: Attracting and engaging viewers
  • Module 8: Moderating comments and editorial issues
  • Module 9: Using multiple mobile devices to create a multi-cam live
  • Module 10: Re-versioning lives and other ways to get more views

Equipment needed

Smartphone or tablet

Faculty member


Audience Editorial Mobile Social


22 - 23 Oct 2018


EBU Headquarters
L'Ancienne-Route 17A
Le Grand-Saconnex, Geneva

Registration Deadline

21 Oct 2018

Registration details


  • 1st participant: EUR 950
  • 2nd participant from the same company: EUR 712.50 (25% discount)
  • Additional participant from the same company: EUR 475 (50% discount)

The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.

Payment and cancellation policy


EBU Academy do not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly.

Hotels offering special rates for the EBU/Eurovision (pdf)

Working languages


Contact detail

Hélène Rauby-Matta
Business Development Manager
+41 22 717 24 21

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