The title of this Master Class has changed from "Viral Videos" to "Social Videos" but the objectives and the content remain similar.
With the recent changes to the Facebook algorithm – with the aim of promoting posts from friends and family at the expense of posts from other sources – many news organisations are wondering about the future of online video. Should they concentrate solely on their own websites? Do platforms such as Facebook, Instagram, Twitter and YouTube still have a role to play?
The Master Class tackles this challenge head-on. Using the latest examples from the leading internet publishers, we look at how to reach large numbers of people through platforms such as Facebook while at the same time growing the audience on your own website.
The course also explores the main types of video designed for social platforms such as Facebook and Instagram – short news videos, explainers, solution journalism formats, opinion pieces, studio formats and many others.
Each class is tailored to offer insights into the areas of interest to most participants. There are have interesting examples to discuss regardless of the type of video, from news to entertainment and drama.
Day 1: from 13:00 to 17:30
Day 2: from 09:00 to 13:00
Most TV organisations still organise their content around television channels but digital publishers take a different approach.
We look at specific genres of social video - such as explainers and opinion videos - based on whatever will be of most use to the participants. We use a mix of examples from participants and from leading digital publishers.
SkillAudience Social Strategy Editorial
25 - 26 Oct 2018
Le Grand-Saconnex, Geneva
24 Oct 2018
The price include tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.
EBU Academy dot not make hotel reservations. However, we have negociated competitive rates with some hotels near the venue and the city centre. Please contact the hotel of your coince directly.