This course is the 3rd EBU Academy Master Class dedicated to Instagram. This time, there will be a special focus on the Stories.
Instagram continues its progression as the fastest rising social platform and claims more than one billion monthly active users. The platform is most successful with the 18-34 age group, which is precisely the demographic that Public Service Media has the most difficulty reaching.
This Master Class details the algorithm and functionalities of the platform, explores the specifics of the Stories format, a key element to be considered by a publisher when developing its social media strategy.
This Master Class builds on previous, highly rated, Master Classes and reviews learnings from successful publishers of Stories. It shares best practice from strategizing to hands-on production techniques.
SkillAudience Digital newsgathering Editorial Innovation Mobile Social Storytelling Strategy
05 - 06 Nov 2018
Le Grand-Saconnex, Geneva
04 Nov 2018
The price includes tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.
EBU Academy does not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact the hotel of your choice directly.