DIGITAL TECHNOLOGIES  • Department / Unit Academy

Big data, Ai and Block Chain for Public Service Media

Big data is likely to herald a paradigm shift for the broadcasting industry.

The question is not if, but when and how the industry will shift.

Players that do not plan ahead will have no choice but to adapt to the profound transformation that will affect all levels of the organization: business model, value chain and technical platforms.

In fact, is the broadcasting industry about to face the perfect storm? A perfect storm driven by a double paradigm shift – internal and external:

Internally, technology and big data are transforming the industry’s entire value chain:

  • Broadcasting
  • Content production
  • Programming
  • Advertising

Externally, consumer expectations are also shifting, driven by new possibilities and behaviours:

  • Channels
  • Devices
  • Personalization

WHO IT'S FOR

Directors and executives in charge of:

  • General management
  • Innovation
  • Strategy
  • Big data

SKILLS LEARNT

  • Business: Using AI and Blockchain to develop new streams of revenues for PSM
  • Data: Identifying, collecting and using the data available to PSM to better serve the needs of the public
  • Innovation: Understanding how PSM can innovate using machine learning, AI and Blockchain
  • Strategy: Nurturing PSM strategy with the opportunities created by AI and Blockchain

COURSE OBJECTIVES

  • Provide decision-makers with a strategic understanding of the technical possibilities and limitations of big data together with the foundation to explore the full implications of big data on the broadcasting industry.
  • Address the challenge of big data for the media industry from a strategic and business perspective.
  • Provide industry players with a clear vision of the opportunities, challenges and impacts of big data on all aspects of their work, from the business model, to optimization and the generation of new revenue streams.

SCHEDULE

Day 1: from 13:00 to 17:00
Day 2: from 9:00 to 17:00
Day 3: from 9:00 to 12:00

PROGRAMME OUTLINE

DAY 1

  • Big data: Deep dive into the fundamentals
  • Expert vision and cutting-edge developments in the fields of big data. From data science to deep learning and artificial intelligence
  • Case study and testimonial – Financial Times: How big data and client engagement have become “business as usual”

DAY 2

Three parallel workshop sessions animated by Ecole des Ponts Business School professors and relevant experts to identify key impacts and opportunities for the media industry from three different perspectives:

Workshop 1: How is the very business model of the broadcasting industry being challenged by Big Data?

The goal of this workshop is to examine how the fundamental shift in customer behaviour from passive media consumer to (pro)active media agent will fundamentally impact the broadcasting industry’s business model. As the traditional role of the broadcaster shifts from 'gatekeeper' to 'platform', what opportunities and challenges arise for the traditional players?

Workshop 2: What opportunities does Big Data offer to optimize day-to-day operations?

Big data and its related fields affects the entire value chain of the broadcasting industry – from broadcasting itself and available channels, to content sources and production, to programming and advertising. The traditional model of operations is being challenged at all levels. How can the traditional industry leverage its assets and strengths to best take advantage of these shifts?

Workshop 3: What are the new data-based revenue streams that Big Data could generate?

The rise of data-based business models as evidenced by the likes of Google, AirBnB or Facebook illustrate the monetization potential inherent in data. How well does the traditional broadcasting industry leverage its existing data? What untapped sources of data does the industry have to draw on? What new platform- or network-related activities and services could the industry develop?

DAY 3

After the creative exploration of the workshops, day 3 morning will be dedicated to identifying the concrete opportunities and challenges ahead:

  • Presentation and discussion of workshop takeaways
  • Interactive poll to identify key challenges going forward

Faculty members

Skill

Business Data Innovation Strategy

Details

09 - 11 Apr 2019

Venue

École des Ponts ParisTech

Registration Deadline

04 Apr 2019

Registration details

Fees

  • 1st participant: EUR 1450
  • 2nd participant from same company (25% discount): EUR 1087.50
  • Additional participants from same company (50% discount): EUR 725 per person

The price includes tuition, course materials, one lunch and coffee breaks. It does not include any other meals, travel or hotel costs.

Payment and cancellation policy

Accommodation

EBU Academy does not make hotel reservations. Please contact directly the hotel of your choice.

Working languages

English

Additional details

Unfortunately, this course is postponed. 

Please check back for details on change of date etc

Partners and Sponsors

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Founded in 1747, École des Ponts ParisTech is the oldest engineering school in Europe and is ranked among the top engineering schools in France.

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Created in 1987, École des Ponts Business School is an internationally-accredited business school. Cross-disciplinary by design, at the heart of a powerful ecosystem dedicated to academic excellence, research and innovation, including an extensive international network and a wide-range of fields of expertise, the École des Ponts Business School is uniquely placed to bridge the gap between business and technique.

Contact detail

Frederic Frantz
Business Training Manager
+41 22 717 21 48
frantz@ebu.ch
LinkedIn

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