In the media industry, things move quickly and strategies have to be adapted to keep up. This change puts a great burden on top management resulting in consultants being recruited at great cost. The Executive Programme gives you the tools to make a difference at the highest strategic levels of your media organization. Learn to design winning strategies that will future-proof your own organization and help staff deliver their best.
The Executive Programme is a unique opportunity to engage with leaders from global media companies though lectures, case studies, workshops, simulations, and face-to-face meetings with leaders in their industry.
In the last years, we visited Netflix in Los Angeles and Vice News in New York. We also had guest speakers from the New York Times, Paramount Pictures, Maker Studio, Lionsgate, Twin Cities Public Television, Apax Partners.
This programme is intended for executives from media organizations who will develop future winning strategies and new visions
Ideal candidates should:
Content subject to updates
At a time when content is available instantly in so many formats, traditional media companies need to reinvent themselves. Producing the best content is no longer the sole factor for achieving success. Other issues are equally important in enabling a media company to stay relevant.
This module also addresses the necessity of executive health including exercise (physical movement), diet, stress management, mindfulness and sleep.
In this module, we fully benefit from being in the world creative industry capital.
Special attention is paid to the need for media companies to manage their brand better than ever. It is now paramount to communicate on a broad web of platforms and devices.
This module also focuses on understanding your audience and finding new ways to reach it.
In this module, we take full advantage of being in the world capital of the news business. We also look at innovation from different perspectives and the way it will impact media companies.
"It was a great experience! Inspiring, challenging, a very powerful journey through management and strategic skills, on a professional and personal level”
Steve Bonvin, Human Resources and Training Director, RTS
“The course helped me create the necessary strategic mindset needed for incorporating changes in the Public Service Media Company I work in”
Finus Tromp, Head of Interactive Media, Avrotros
“Great learning journey. Inspirational! I got new tools and a deeper understanding of the changing media landscape.”
Sabina Rasiwala, Director of HR and Communications, SVT
SkillBusiness Innovation Strategy
29 - 31 May 2019
IESE Campus, Barcelona (29-31 May)
UCLA Anderson Campus, Los Angeles (9-13 Sept)
IESE Campus, New York (11-14 Nov)
The programme includes accommodation from the day before the start of each module until the final afternoon of each week in a single occupancy bedroom. You can extend your stay at your own cost. Furthermore, any extra charge such as minibar, laundry and telephone, are at your own expense.
Hotel bookings will be made by EBU Academy.
Partners and Sponsors
IESE imparts a distinctive vision of leadership in the business world, one that emphasizes professionalism, ethics and the importance of making a positive impact on people and society.
UCLA Anderson Executive Education develops executives into highly effective leaders; its programmes deliver a uniquely powerful learning experience, designed with a focus on core management competencies, leadership acumen and strategic thinking.
After 5 intakes, the Executive Programme alumni group has formed a Media Executive Network at the top level.
Alumni activities include:
Read more about the EBU Academy's Executive Programme in the Financial Times!