*Please note that the dates of this Master Class have changed*
Podcast statistics tell an incredible story of growth:
Podcasts provide a way to rejuvenate renowned brands, extend their reach and engage new and old audiences with more personalized content. Many Public Service Media organizations are using their talents and their audio making expertise to develop a great diversity of podcasts. But are PSM organizations using their assets properly? Are they able to stay ahead whilst staying strong on the market?
This Network & Learn will investigate the reality of podcasting across Europe from a PSM point of view. Key individuals will address the main editorial, production, distribution and marketing topics around podcasts and offer participants an opportunity for in-depth discussion and workshops in small groups.
Audience - Understanding core podcast audiences and how to serve them
Business - Understanding the main characteristics of the podcast market
Design thinking - Assess how your podcast will be used by listeners
Editorial - Identify key differences between podcasts and radio programmes
Innovation - Realizing the value of innovation in subject matter and production
Mobile - Understanding how listening on mobile with headphones affects podcast experience
Social - How to use social media to help build support behind a podcast and create user generated content
Storytelling - How to use audio to create powerful imagery and the listener on a journey
Strategy - Key steps in devising and planning a successful podcast
Day 1 - 1:00pm to 5:30pm
Day 2 - 9:00am to 4:30pm
SkillAudience Business Design thinking Digital newsgathering Editorial Innovation Mobile Social Storytelling Strategy
28 - 29 Nov 2019
EBU Headquarters, Geneva
Fees: EUR 375
The price includes tuition, course materials and coffee breaks. It does not include meals, travel or hotel costs.
EBU Academy does not make hotel reservations. However, we have negotiated competitive rates with some of the hotels near the venue and the city centre. Please contact directly the hotel of your choice.