This is a co-created Master Class with the BBC.
Solutions-focused news is about dealing with difficult topics in an engaging way.
When a video about recycling gets tens of millions of views on Facebook alone, it suggests that our audiences are finding this kind of storytelling engaging. The video in question was by Dougal Shaw from the BBC, one of a growing number of journalists embracing solutions-focused news. This approach brings context, perspective, background and understanding which helps nurture debate.
News is not only about reflecting the horrors of war and conflict, but also moving stories forwards. Solution-oriented stories show what progress is being made, or can be made, on a particular issue.
Editorial priorities for each day’s news include selecting the stories that can provide a more accurate and fairer portrayal of the world we live in.
Producing solutions-focused news stories requires a specific set of skills and behaviour that will positively impact the audience.
Discover how you can join the transformation of the information landscape.
Audience - Understanding audience needs relating to how stories are progressed and what constitutes a story
Digital newsgathering - Find new ways to source and develop solutions-focused stories
Editorial - Understanding how editorial decisions need to evolve to take account of solutions-focused storytelling
Innovation - Learn to rethink programme and storytelling formats to include some solutions-focused news
Social - How to use solutions-focused stories to engage social audiences
Strategy - How to integrate solutions-focused stories into workflows and audience strategies
SkillAudience Digital newsgathering Editorial Innovation Social Storytelling Strategy
26 Nov 2019
De Vere West One, London, UK
· 1st participant: EUR 750
· 2nd participant from same company (25% discount): EUR 562.50
· Additional participants from same company (50% discount): EUR 375 per person
The price includes tuition, course materials and coffee breaks. It does not include any other meals, travel or hotel costs.
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